Target Audience:
REEL HAPPY IS A YOUTH ORIENTED (AND THOSE OF US WHO ARE YOUNG AT HEART) BRAND THAT DRAWS FROM A WIDE
RANGE OF ARTISTIC INFLUENCES FROM SKATEBOARDING, MUSIC, AND OUTDOOR CULTURE AND LIFESTYLE. WE ARE MUCH
MORE THAN A FISH AND A BRAND NAME ON A SHIRT. REEL HAPPY BRINGS THOUGHT PROVOKING MESSAGES, FORWARD
THINKING DESIGN, AND AN ARTISTIC EDGE THAT SET US APART FROM OTHER BRANDS IN THE MARKETPLACE.
REEL HAPPY IS ALSO UNIQUE IN THAT IT ADDRESSES THE WIDE RANGE OF FISHERMEN THAT EXIST. FROM THOSE WHO
CHARGE THE GOLF COURSES IN SEARCH OF BASS TO THOSE WHO FISH OCEANS, REEL HAPPY ADDRESSES THEM ALL.
Brand Statement:
REEL HAPPY IS ABOUT THE STOKE THAT WE FEEL WHEN WE ARE ON THE WATER. THE COMPLETE AND ABSOLUTE
HAPPINESS THAT WE GET TO FEEL BY LIVING IN THE MOMENT. IT IS ABOUT THAT IDEAL BALANCE OF MIND, BODY, AND
SPIRIT. IT IS ABOUT THAT FEELING OF BEING SMALL IN THE FACE OF NATURE AND BEING CONNECTED TO SOMETHING
BIGGER THAN OURSELVES. IT IS ABOUT OUR COLLECTIVE SEARCH FOR ETERNAL HAPPINESS. IT IS ABOUT FINDING THE JOY
IN THE PATCHWORK OF MOMENTS THAT MAKE UP THE JOURNEY.
SALT.SPIRIT.SALVATION.