NY NOW® Summer 2018

Accessories Innovator Cynthia Desser Debuting at NY NOW with Groundbreaking New Concept Created with Swarovski Crystals

The Visionary Accessories Designer’s Latest Collections Use Austrian Crystals In Unexpected Ways   

 New York, NY: Cutting-edge accessories designer Cynthia Desser, known for originating and perfecting the magnet-clasp cuff, is introducing another exciting innovation to the world of fashion accessories at the NY NOW Summer 2018 market: a unique new treatment Desser dreamed up and collaborated with Swarovski to create. Attendees of the event will get a first-hand look at this exciting new use of Swarovski crystals at the Jacob K. Javits Convention Center this month, August 12th-15th.

The first accessories featuring this extraordinary crystal treatment are Desser’s signature cuff bracelets. Boasting millions of tiny Swarovski crystals in motifs inspired by nature, the cuffs feature key areas that are intentionally highlighted with shiny crystals to create eye-catching effects, such as glistening druzy veins in agate geode patterns and shimmery feathers that stand out from the surrounding matte textured crystals. These brand new cuffs are each finished with the designer’s patented clasp. Also, true to form, Desser has created coordinating earrings and necklaces composed of semi-precious stones and brass with hints of glimmer from Swarovski crystals to complete this fresh new look.

Nature, textures, colors, and finishes are a constant source of inspiration for Desser, whose goal as a designer is to consistently create accessories that complement each new season's apparel while maintaining a timeless appeal. So, it follows that her inspiration for this exclusive Swarovski collaboration was a desire to create “a luxurious play between matte and shine”, which she has achieved by developing a never-before-seen application of the famous crystals. In addition to these brand new styles, attendees of the NY NOW market can see Desser’s popular designs that blend metal and natural gemstones with luxe leather and exotic skins, including one-of-a-kind pieces that are hand-painted for an extra dimension of color, shimmer, or metallic sheen.

About Cynthia Desser Accessories: Originally launched in Paris and sold in high-end department and specialty stores throughout Europe and Asia, the Cynthia Desser label was re-launched as an American brand in 2009 when the American-born designer and her family moved back to her home state of California. Made in the USA using a combination of domestic and imported materials such as brass, leathers, exotic skins, semi-precious stones and Swarovski crystals, styles in the collection retail from $120-$550 USD and can now be found in high-end boutiques across the U.S. and select locations overseas. Fans of the accessory line are fashionable women and men with a bold sense of style, ranging in age from 16-86. Famous fans include celebrities such as Gwen Stefani, Kendall Jenner, Carrie Underwood, Halle Berry, Heidi Klum, Selena Gomez, Selma Blair, and Gavin Rossdale, to name a few.