For Immediate Release
Spring/Summer 2018
Press Contact:
Dr. Kristina Ivy 718.309.1305
ivy@ricabody.com THE NEW FACE OF RICA BATH + BODY
- Everything Has Been Updated, Fresh Packaging, New Products, Expanded History
- Streamlining our weaknesses in order to expand in our strengths... Moisture, custom scents, home collection, etc.
- A whopping 21+ new ways to have a RICA moment have been launched with the new face of the “comfort food for the skin” line.
Brooklyn, New York – On the outside, everything RICA bath + body is brand new. We’ve gone back to the drawing board and reimagine our look. Really digging deep into owner, Dr. Kristina Ivy’s southern family roots and 7 year journey as a Brooklyn-based “kitchen to bath” company, we’ve strengthened our identity through a unified bath, body + bungalow lifestyle brand.
“The home line had started to influence the way we were developing the bath + body line. It was time to unify the two.” –Dr. Kristina Ivy
Revisiting the line with fresh eyes, helped Dr. Ivy and her team of small-batch mixers to look at not only their strengths, but the areas that they could start to let go. By eliminating things that didn’t work for the brand, they were able to start expanding in their power. More moisture in bath + body, more custom-bended scents and more variety in their Home Collection.
”Our names are now more clear and paint a picture of the many aspects of the RICA lifestyle, from our Brooklyn studio, to the rich Virginian farm soil, to the Carribean get away, to New York’s Northfork coastal farmhouse retreat.” –Dr. Ivy
Now ready to grow, we know what direction we’re aiming for and are powering full-steam ahead with 21+ new ways to experience the RICA lifestyle. Milk bath, body fragrances and linen drawer sachets are just scratching the surface of what’s new with this farm-to-vanity line. We can’t wait to share a new chapter of the journey with y’all! ABOUT RICA BATH + BODY
Our products are made fresh to order daily in Brooklyn, NY. Mixed “small batch” style with organic and local grown ingredients (when available). Never will you find synthetic preservatives, colorants, parabens or petroleum in our products. Inspired by a history of southern family beauty recipes, Rica is not a trend, but a tradition.
READ + VIEW RICA’s re-launch with their new blog post: THE NEW FACE OF RICA at ricabody.com
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