With a focus on producing high-quality Cashmere knitted and woven products, Tricot has been traditionally selling its produce to the European markets. After getting a Duty Free access to the US market, the company decided to market its high-quality products to this market. SourceDirect is the first trade fair it has selected to showcase its ability. Offering unique products with low minimums, Tricot plans to make the USA its primary market in the years to come.