La Colombe Coffee Roasters® Announces Launch of Year-Long
Philanthropic Commitment to Support the National Park Foundation
(Philadelphia, July 9 2018) – La Colombe Coffee Roasters, leader in third-wave specialty coffee, beverage
innovator and ready-to-drink coffee disruptor, is proud to announce a donation of at least $100,000 and
year-long commitment to the mission of the National Park Foundation (NPF), the official nonprofit partner
of the National Park Service.
La Colombe shares the passion and responsibility to protect and preserve our country’s natural, cultural,
and historical treasures so that generations to come can also appreciate the beauty and history of the
United States. As part of this partnership with the National Park Foundation, La Colombe will donate 5
cents to NPF for every specially marked Triple and Vanilla Draft Latte can sold - cans available for limited
time only.
“Growing up in the Northwest, I’ve spent the bulk of my time hiking, trekking, and traversing our national
parks. I’ve hiked Mount Rainier over a dozen times. Just last year I took my family out to Yellowstone so
my kids could enjoy what I’ve grown up loving,” said Todd Carmichael, La Colombe’s CEO and co-founder.
“Here at La Colombe we value adventure, exploration, and nature, and are incredibly proud to partner
with the National Park Foundation.”
No stranger to travel and the great outdoors, La Colombe’s CEO and Co-Founder Todd Carmichael, is the
first American to make a solo trek across Antarctica to the South Pole, on foot unassisted and unaided,
capturing the World Speed Record. His near-death adventure was the subject of an award-winning
documentary entitled “Race to the Bottom of the Earth” (2010), which aired on the National Geographic
Channel. In addition, Carmichael hosted Travel Channel’s Dangerous Grounds, where his globetrotting
adventures in search of the finest coffees in the world are captured on video.
The National Park Foundation protects America’s special places, connects people to them, and inspires
the next generation of park stewards. From preserving hiking trails in places like Mount Rainier and Zion
to facilitating significant donations for new national parks like Pullman National Monument, NPF’s work
in the national parks depends on the support of people nationwide. The National Park Foundation
strengthens America’s national parks and programs through private support, safeguarding our heritage,
and inspiring generations of national park enthusiasts.
“Enjoy your coffee even more now knowing that it supports America’s treasured places,” said Stefanie
Mathew, vice president of corporate partnerships at the National Park Foundation. “Partners like La
Colombe not only contribute much-needed financial support, they also inspire more people to discover
the many ways they too can help care for national parks.”
In addition to the financial contribution, La Colombe hot coffee cups in cafes nationwide will also be
rebranded during the year, highlighting different pieces of artwork inspired by national parks. La Colombe
will also host, in partnership with like-minded brands, three travel sweepstakes where a winner will have
the opportunity to bring a friend on a trip of a lifetime to Acadia National Park, Yellowstone National Park,
and Joshua Tree National Park.
Learn more about the National Park Foundation’s mission and enter to win a trip of a lifetime to one of
our country’s most treasured national parks at www.lacolombe.com. Fans and followers who post photos
on social media using #KeepAmericaWild will be in the running to win a year supply of Draft Latte.
ABOUT LA COLOMBE
La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices
with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic
blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world.
In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Los
Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2018.
The company has also made headlines in the ready-to-drink business with its DRAFT LATTE(™) – the
world’s first-ever textured cold latte.
ABOUT THE NATIONAL PARK FOUNDATION
Celebrating 50 years, the National Park Foundation is the official charity of America’s national parks and
nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park
Foundation raises private funds to help PROTECT more than 84 million acres of national parks through
critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural
landscapes, vibrant culture and rich history, and ENGAGE the next generation of park stewards. In 2016,
commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial
Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and
enhance the future of these national treasures for the next hundred years. Find out more and become a
part of the national park community at www.nationaparks.org.