Outdoor Retailer Summer Market 2018

Purist Debuts Innovative Line of Hydration Bottles at Outdoor Retailer Summer Market

Purist Debuts Innovative Line of Hydration Bottles at Outdoor Retailer Summer Market

Designed in California and inspired by nature, Purist creates bottles that get every sip right, every time.

Morgan Hill, Calif. (July 23, 2018) - ​Purist, the Bay Area-based creator of inventive hydration bottles, debuts their inaugural line at the Outdoor Retailer Summer Market this July 2018 at Booth #VO114SL. Purist is founded on the principle of pure possibility and designs bottles without a hint of taste, thanks to innovative technology paired with inspiration from the natural world. This new line of sleek, timeless, and incredibly durable bottles, and tops offer up one flexible product to serve a multitude of needs, as purely as possible.

Inspired by the lotus effect, the self-cleaning properties exhibited by the leaves of a lotus plant, Purist has created a process that transforms silicon dioxide into a flawless glass interior finish. This material resists any aftertaste so that no matter the liquid, each sip is as pure as the next. This promises no metallic taste, no residual coffee stains, and no foamy beer pours. Just pure possibility.

"Purist is about merging the beauty of nature and the possibility of technology to create a product that moves the needle forward. We are pushing the boundaries of what you'd expect a bottle to look like and do, while also paying it forward," says Cindy Feinauer, General Manager. "With this launch, we aren't set out to be just another consumer brand. Purist started as a possibility that was empowered through incredible collaboration, connection, and partnerships. Purist is truly about inspiring and amplifying great possibility. We believe possibilities have the power to change the world."

The debut launch will include a line of bottles and tops to address every drinking need. Thanks to an interior glass finish and exterior surgical-grade stainless steel, this bottle can confidently go from water to coffee to beer and back again, for all day, everyday use. Highlights include:

  • Bottles​ - Available in four refined colors: Bare, Black, Ash, and Bone, these bottles can keep a beverage hot for 12 hours and ice cold for 24. They are dishwasher safe, guaranteed leak-proof, and supremely easy to clean, thanks to a wide brim. Bottles are available in the following sizes:
    • Founder​ (32oz) - $54 with Union & $52 with Element
    • Mover​ (18oz) - $42 with Scope, $44 with Union, $42 with Element
    • Maker​ (10oz) - $42 with Scope & $34 with Element
  • Tops​ - Available in three options that are leak-proof and made with easy-clean, PBT (BPA-Free) plastic materials. Prices listed are for purchasing separately from the bottle.
    • Element​ ($14) - Jar top option with a sleek, flush design. Comes with a integrated handle for easy carry. Available for all bottles styles.
    • Scope​ ($14) - 360-degree top with a twist-to-open function, adjustable sip volume, and can be sipped from any side. Only available for Mover and Maker bottles.
    • Union​ ($16) - Pour top with a flip-top cover that locks back while open and also has a integrated handle for easy carry. Only available for Founder and Mover bottles.

Along with creating beautiful and innovative products, Purist believes in the power of possibilities and is committed to social and environmental good. With its inception, the company is launching the Purist Collective, a program that partners with community-based organizations. Purist will use its platform to amplify, share stories, and celebrate what these organizations are creating in their communities. Purist will also share profits and resources to support their efforts, and will create opportunities for these organizations to collaborate. Through collaboration these organizations can learn from, support, and inspire one another. Purist Collective will begin partnering with organizations in spring 2019.

Purist will debut their product for the very first time at Outdoor Retailer from July 23-26, 2018 at Booth #VO114SL. Following, Purist will launch online at www.puristcollective.com, Winter 2018. For more information, follow @puristcollective on Instagram.

Purist

Purist is the Bay Area-based creator of inventive hydration bottles. Purist is founded on the principle of pure possibility and designs bottles without a hint of taste, thanks to innovative technology paired with inspiration from the natural world. Inspired by the lotus effect, the brand has created a process that transforms silicon dioxide into a flawless glass interior. This material resists any aftertaste so that no matter the liquid, each sip is as pure as the next. This promises no metallic taste, no residual coffee stains, and no foamy beer pours, just pure possibility. For more information on Purist, visit www.puristcollective.com.