The new leadership at SAR USA have been in the gun industry their entire careers Brand building is their strength and with the solid foundation of Sarsilmaz as a 140-year-old company, the brand will become well known in the US in a short period of time. Sarsilmaz is one of the world’s largest small arms and ammunition companies with state-of-the art facilities. With this new approach to branding their own company, SAR USA has tremendous opportunities to grow. They not only have incredible products but have the backing of the parent company and the resources that go along with it.