2019 International Pizza Expo

100% Natural: The Unrushed Ways of the Italian Norcineria

When introducing our 100% Natural line of products, we often refer to our approach to crafting these items as observing “The unrushed ways of the Italian Norcineria.” After more than 165 years, we’ve learned a lot about the importance of taking the time to do things the right way. Our entire product portfolio is an example of how patience and experience pay huge dividends in quality and flavor. So it is with our 100% Natural line of Italian Specialties. Here are some things you’ll want to know about how we produce this extraordinary lineup of meats:

SMALLER IS BETTER

BREED: We utilize breeds of a single genetic origin. These animals are raised sustainably in smaller herds. This approach yields better muscle development for richer flavor and uniform color and marbling.

FEED: Pigs are fed a 100% vegetarian and vitamin-enriched diet from birth, which delivers a cleaner flavor.

PURE: No antibiotics are ever administered to these animals.

FARM to TABLE: Fiorucci 100% Natural products are fully traceable from farm to table.

SIMPLER IS BETTER

SIMPLE: We cure meats with just sea salt and seasonings—and nothing else.

ALL NATURAL: We use only a few natural ingredients, and NO artificial anything.

SLOWER IS BETTER

SLOW CURED: Our traditional methods of slow-curing meat takes more time, but allows the meat to develop the true flavors of Italian salumi.

TRADITIONAL, NATURALLY: When we begin with responsibly raised pork, and combine it with slow-curing methods, the result is delicious, authentic Italian flavor.