ASD Market Week August 2018

Out of Africa® releases new logo design along with new Shea Baby® skincare products

Marina Del Rey, CA – July 19th 2018 – Out of Africa®, the original Shea butter company, manufactures high quality, Shea butter based body and skincare products; bar soaps, lip balms, Shea butter, lotions and creams.

Out of Africa® recently launched a new corporate logo, marking the most dramatic change to its visual identity since 2006. Using an updated version of the company’s iconic name “Out of Africa®” along with natural tones on a white field, the logo better reflects the corporate branding of All Natural products with clean ingredients.

Designed in-house, the new visual identity presents the company as modern and elegant reflecting on its strength of corporate sustainability in the communities of Benin, West Africa where its Shea butter is produced.

In a big year for Out of Africa®, they have just launched their new Shea Baby® skincare line. The brand has already begun to draw excellent attention, it started by winning the Total Store Expo Product Showcase Award at the National Association of Chain Drug Stores Expo. The awards keep coming for the amazing new brand as it also received the Mom’s Choice Award Honoring Excellence.

The baby brand’s giraffe logo is often associated with the bestselling baby and toddler toy, Sofia the Giraffe.

Shea Baby® products are pediatrician recommended tested and approved.

Out of Africa® and Shea Baby® will be exhibiting at ASD, Booth # SL 2158

OutofAfricashea.com