The Barcelona-born brand, MISUI, is a curator of jewelers that collaborates with its artists to develop innovative projects combining creativity with the trade.
Starting with a specifc commission, the chosen designers –each with their own language and proven international artistic acclaim– are entirely free to imagine and create, with all the necessary materials and tools at their disposal for their ideas to take shape at the highest standards of quality. The results are unique pieces whose artistic worth transcends fashions and fads.
MISUI was born within the Vendrell family, whose presence in the luxury sector for 177 years, with jewelers in Barcelona and Madrid, has contributed its vision to the considerable tradition of Catalan goldsmithing.
David Vendrell, from the sixth generation of the family, heads the project directed by Joan Gomis with the jeweler Marc Monzó as creative director.
MISUI is characterized by its commitment to its jewelers in the elaboration of their artistic project. This includes devising technical solutions, innovating gem-cutting processes or investigating the use of materials and noble metals.
MISUI is a small big brand with an international orientation. Its jewels can currently be found in the Unión Suiza stores in Barcelona and Madrid; in Isetan Sinjuku in Tokyo; in Tomasi Gioielli in Bolzano and Trento, and in the Zobel Atelier in Konstanz.
In the months to come, it plans to continue its selective international expansion.