A Rich Tradition Of Artistic Excellence with a Twist of Modern Style
The storied past of Italy's preeminent high-jeweller, Picchiotti, unfolds half a century ago in Valenza, when founder Giuseppe Picchiotti opened the doors of his atelier. Picchiotti had a clear vision, from an early age, for creating the finest jewellery and today he’s known the world over as the premier jeweller of Italy.
The legendary family endeavour is precision-run by Picchiotti and seven family members, a charismatic multi-generational group that creates one-of-a kind pieces and oversees every different aspects of the business. The Picchiotti story is a special one – uniting thrilling, unique fine jewelry designs with the extraordinary creators of these pieces: the family Picchiotti.
The Valenza atelier produces masterful miniature works of art with élan for its appreciative fans. Picchiotti’s sophisticated collection is created entirely in-house, assuring excellence in the execution and complete quality control. Picchiotti painstakingly oversees every aspect of the creative process, but he also carves out time to scour the globe in search of rare stones befitting his elite brand. These forays uncover magnificent gems that often inspire new signature pieces.
Picchiotti’s designs are traditionally inspired by classical lines and are characterized by the elegance of their style, transcending fickle trends. Customers describe them as “timeless”.…heirlooms to be passed on to a favourite daughter or niece, for generations to come.
Alongside, with an open view of the challenging economical environment and the evolution in consumers’ needs and tastes, Picchiotti has been gradually introducing new lines characterized by innovative design and technology, and inspired by modern and vibrant fashion, yet with an enduring style and a distinctive pattern. They have been conceived to be worn as “everyday” accessory, but still reflect Picchiotti’s usual standards of quality and craftsmanship, with all the attributes of fine jewellery.
Each piece is as unique as the wearer and the Picchiotti brand can be distilled into quality, beauty and style.