VICTORIA, BC – October 24, 2018 – The strategic alliance between CAVU and Framestore will introduce a new genre of rides called Game Changers at this year’s IAAPA Attractions Expo in Orlando. These attractions bring together CAVU’s engineering mastery in location-based entertainment, and Framestore’s world-renowned visual effects: two creative and technical companies with a legacy of world-class innovation and award-winning work, collaborating to create exciting new experiences.
Gavin Fox, Creative Director at Framestore says, “Theme park rides have always told stories; taking people on adventures into space, under water, chasing bad guys or playing a part in a favorite movie. Lately a trend has arisen to add interactivity to rides. It often involves shooting targets to earn points, trying to beat fellow riders. This is great fun, but often at the expense of story and experience.
“Game Changers introduce a new approach that intertwines storytelling and interaction into one idea; where the guests can interact with the story itself, not just their score. With guests being able to ‘choose their own adventure’, we’re giving them a way to react to a situation as it happens. They get to choose how they want to deal with it, and genuinely make the story their own.”
All of this is achieved by making each element of the ride experience change-able in real-time, based on immediate feedback from the guests’ interactions. Key to this are innovative ride systems, media visuals, ride profile, the path the ride takes, FX and sound. With each of these elements able to react, we have a revolutionary concept that hands over control to the guests - not only in terms of visuals, but also in the mechanics of the ride itself.
“With CAVU’s new interactivity platform no two rides are the same. All aspects of the ride, from scenery to ride path, will change at your fingertips. This is no scavenger hunt. It’s a real-time action-packed adventure,” says Mark Stepanian, VP Innovation and Engineering at CAVU.
In the location based entertainment industry it’s always about the next best thing. The need to drive more unique, mesmerizing and complex attractions that wow guests and drive success”
CAVU Designwerks Inc.
CAVU Designwerks grew out of a desire to continually bring innovation to ride systems and integrate end-to-end services to realize optimal results for clients in the themed entertainment industry. The company’s original designs, engineering experience and cutting edge fabrication, combined with uncompromising quality standards, allows CAVU to offer attractions that deliver exceptional guest experience, ride performance and ROI. CAVU’s global headquarters is in Victoria, BC with offices in the US, Korea and China. For more information, call +1 (250) 598-2189 or visit www.cavudw.com.
Framestore
Framestore is an Oscar-winning creative studio that uses innovative talent and technology to create high-end images for every platform. Framestore partners with clients ranging from Hollywood studios through to advertisers, ad agencies, production companies and video game developers. In addition to being recognized for its globally celebrated visual effects, Framestore has more recently made its name as an innovator in the digital space by focusing on the immersive engagement potential of interactive visual effects.