Barbra Ignatiev’s New Barbarian Brand – The One to Watch
BARBARIAN is the breakout millennial brand and brainchild of designer Barbra Ignatiev, represented by The Brand Liaison. The brand features colorful bohemian patterns that encourage women to reach bigger and have fun in the process. Be brave, get messy and love yourself along the way.
With her wild-at-heart rebel spirit she intends to inspire a feeling of freedom. “I paint in a wild and carefree style, hoping to evoke the motto which is true in my life and I hope to instill in others: “‘Progress, not perfection.’”
The BARBARIAN brand targets free-thinking Millennial women that seek truth and adventure, and a desire to express matriarchal and feminine values in a playful, powerful way. This ain’t yo Grandma’s watercolors!
BARBARIAN features unique hand-painted prints by Barbra Ignatiev. Each print tells a personal story - about adventure and self-discovery. Fans have followed along since she started a personal goal in 2014 to paint every day.
The name “BARBARIAN”, other than being namesake of the creator, has several meanings. “It can mean ‘warrior’ and it also means ‘baby’. It is about fighting to figure out who you are… and growing in the process.” says Barbra.
The BARBARIAN portfolio is vast and yet cohesive.
Mermaid prints and sensual female forms elicit a bold but fun play on feminism - the idea that “feminism” is being exactly who you want to be. If that means being part fish, cool. If that means being sexy AF, great!
Painterly mandalas, unicorns, and feather prints engage a more mystical side; while quirky skull prints feel playfully indomitable. Lush florals and wild animal prints evoke the feeling of ease and pleasure. Loose tribals and ikats are about connectivity.
The BARBARIAN vibe is youthful, and yet sophisticated, in its looseness. Perfectly imperfect.
BARBARIAN prints bring happiness to home and body - anything from home decor to women’s accessories. Ideal partnerships would be with eco-responsible and mindful manufacturers and brands that can produce beautiful artisan-quality products.
“I would LOVE to do a collaboration with an Athleisure brand. Being a painter and a dancer, casual clothes are what I live in.”
BARBARIAN prints are currently on Anthropologie and Sakroots products.
For more information: Marcy@TheBrandLiaison.com
About The Brand Liaison:
The Brand Liaison is a premier licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients' brands into cohesive product categories to maximize their licensing potential. For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success. In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.