July 20, 2018
NEW YORK, NY —Public Clothing Company partners with PRISMSPORT.
Public Clothing Company (PCC) is pleased to announce a new partnership with PRISMSPORT.
PRISMSPORT is a women’s fitness clothing brand dedicated to creating contemporary activewear that is equal parts performance and style.Co-founders Lori Florio and Emily Vitale were among the first to recognize the changing lifestyle of the modern woman--how she lives and dresses. Both lifelong athletes with a refined sense of style, Florio and Vitale identified a desire for clothing that would endure the toughest workout yet look appropriate and sophisticated on the street. PRISMSPORT pioneered the concept of studio-to-street dressing, bridging the gap between fashion and fitness. PRISMSPORT has garnered a loyal following among fitness professionals and enthusiasts. The collection includes tops, bottoms, and layering pieces that transition seamlessly throughout an active woman’s busy day. PRISMSPORT is sold at specialty stores, concept shops in gyms and boutique studios, and many websites including prismsport.com.
“We are thrilled about our new partnership with PCC, whose insights and experience will be pivotal in the growth and expansion of PRISMSPORT. PCC’s portfolio of brands and past successes make us confident and excited about the future. We will continue to follow our intuition and hone our creative expertise with the support of the PCC team,”say Lori Florio & Emily Vitale, co-founders of PRISMSPORT.
PCC, founded in 1993, excels at all facets of the fashion business with a deep appreciation for the creative process and a unique vision and ability to propel brands to the next level. With core competencies and in-house teams across all relevant sectors of the fashion business, PCC handles everything from sourcing and supply chain to finance and logistics. PCC has emerged as a platform company with a roster of innovative and emerging brands including ATM - Anthony Thomas Mellilo, Hypercolor, and Generra as well as its private label business. With an unwavering devotion to building enduring brands, together with the ability to scale, this new partnership is positioned for success.
“We are excited to partner with Lori and Emily and look forward to developing the next phase of PRISMSPORT’s growth. PRISMSPORT has done an amazing job in creating a unique lifestyle collection which transcends performance and fashion and has built a community of loyal customers. We look forward to introducing the brand to a broader audience,”says Dan Shamdasani, CEO and founder of PCC.
Contact:
pr@publicclothing.com