PRESS RELEASE – FOR RELEASE NOVEMBER 15, 2017
TRIOTECH ENTERS VIRTUAL REALITY ATTRACTIONS MARKET FEATURING UBISOFT’S RABBIDS AND ASSASSIN’S CREED
Orlando, November 15, 2017 – Ernest Yale, founder, President & CEO of TRIOTECH, the digital interactive attractions market leader, is proud to announce that the company is entering the Virtual Reality market segment.
UBISOFT, leading creator, publisher and distributor of interactive entertainment, will provide content for TRIOTECH’s latest offering, which is showcased at the International Association of Amusement Parks & Attractions annual trade show in Orlando this week.
“We have watched the evolution of Virtual Reality technology closely over the last few years,” said Mr. Yale. “We feel that with this solution we have a strong offering to the market when considering both the content and the technology but most importantly, the guest experience.”
“This partnership is part of Ubisoft’s strategy to open new doors to our rich video game worlds such as Rabbids and Assassin’s Creed, enabling us to create immersive experiences for our fans while reaching out to new audiences”, said Deborah Papiernik, Senior Vice President, New Business of UBISOFT.
The new attraction uses Virtual Reality and combines complete immersion and interactivity that takes players into an engaging virtual adventure that in reality only takes a small footprint. Furthermore, the product is fully modular so that it can fit practically any space from 10 sq. meters or more. It is powered by technology from ASTERION VR, a leader in the development of indoor Walk VR experiences and a technology partner of TRIOTECH.
About TRIOTECH:
MARKET LEADER in DIGITAL INTERACTIVE ATTRACTIONS
TRIOTECH is the creator of award winning immersive and interactive media-based attractions for both the entertainment and edutainment markets.
With more than 320 installations in 50 countries across all continents, over 110 million guests have lived a TRIOTECH experience since the company was established in 1999. TRIOTECH offers integrated turnkey solutions for digital attractions including content developed in its own studio in Montreal, Canada.
www.trio-tech.com
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2016-17 fiscal year Ubisoft generated sales of €1,460 million. To learn more, please visit www.ubisoft.com.
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Source: TRIOTECH
Information: Christian Martin
Vice President Marketing
c.martin@trio-tech.com
514 603-4732