Outdoor Retailer + Snow Show

HOT NEWS FROM LIGHT MY FIRE OF SWEDEN

PRESSRELEASE SPRING 2018 - RESTRAWTM

ReStrawTM - Sip, grip and bring along non-stop

ReStraw, designed by Red Dot Award-winner Joachim Nordwall, is a reusable straw. Oval for sipping sensation for everything from water to soup, it has a larger diameter for easy cleaning and a bring-along-friendly length. A comfy, smart grip makes ReStraw non-slip. ReStraw comes in 5 irresistable metallic colors separate in bulk as well as in pin-packed 2-packs. A titanium model will be launched later this year. ReStraw is made of 64% Bio Plastic from sugar cane.

“ReStraw is the straw you not only can but will want to take everywhere.”

Colors: petrolium, blackpearl, pinkmetal, pirategold, silver

For more information please contact: press@lightmyfire.com

ReStraw™ facts:
Recommended retail price: Single € 4,99, 2-pack € 8,99

Design: Joachim Nordwall


Features:

• Sip-friendly design

• Portable size with smart grip

• Microwave and dishwasher safe

Weight: 7,20 gram.
Includes: 1 ReStraw

Package: Bulk, 2-pack pin-pack

For more information please contact: press@lightmyfire.com

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PRESSRELEASE SPRING 2018 - REKITTM

ReKitTM - Bring-along-friendly reusable kit for sips, bites and drinks on the go

ReStraw together with Pack-up-Cup and Spork creates our new drink and eat kit: ReStraw for sipping sensation. Spork for bits and bites. Pack-up-Cup – big for drinks, small for packs.  “With ReKit, you can forget disposables forever”, says Calill Odqvist Jagusch, CEO of Light My Fire of Sweden.

ReKit comes in 2 colour combinations.
• petroleum + blackpearl

• pinkmetal + pirategold

ReKit™ facts:
Recommended retail price: € 12,99

Design: Joachim Nordwall

Features:
• Pack-up-Cup - Expand to drink, collapse to carry.

• Spork - Practical and reusable

• ReStraw - Sip, grip and bring along non-stop

• Microwave and dishwasher safe

Weight: 56 gram.
Includes: 1 Pack-up-Cup, 1 ReStraw, 1 Spork Original

Package: Pin-pack

For more information please contact: press@lightmyfire.com

lightmyfire.com

PRESSRELEASE SPRING 2018 - ADD-A-TWIST 2.0TM AND ADD-A-LID´N RESTRAWTM

Add-a-Twist 2.0™ - Smart container system to bring along in any pack

The 2.0 version of Add-a-Twist has an improved pressure sealed lid. Containers twist into each other for airtight and waterproof goodness. Packs perfectly for all kinds of content and adventures. One container system, endless possibilities.

Colors: petroleum, blackpearl, pinkmetal, pirategold

Add-a-Lid ’n ReStrawTM – Adds sipping sensation to Add-a-Twist™

A smart addition for even more Add-a-Twist flexibility. Specially designed lid with a hole. Sip-friendly oval  ReStraw that fits smoothly into the hole. Sensational for everything from water to soup!

Colors: transparent + silver

For more information please contact: press@lightmyfire.com

lightmyfire.com