JANUARY 22, 2018 – DENVER, COLORADO – TOBE, Swedish designer of technical backcountry outerwear, announces two booth locations to showcase its Winter 2019 collection at Outdoor Retailer in Denver.
TOBE invites everyone to walk in to its tiny-house-inspired mobile showroom, the Stuga, and take a look at the new collection of mono suits, jackets, bibs, gloves and more. The Stuga, meaning cabin or lodge in Swedish, will be located outside of the convention center at the 14th street south entrance.
“Placing the Stuga at the entrance gives us the unique opportunity to interact with visitors while they are most engaged. We’re excited to welcome people into our new showroom and be the first thing people see at OR” – said TOBE Founder and CEO Tomas Berntsson.
TOBE will also display at Booth #24140-SL inside the hall on the lower show floor. This booth will provide attendees with another chance to look at new TOBE products and meet with more representatives from the brand in a welcoming lounge setting.
Outdoor Retailer marks the start of a 5-week tour across the Rocky Mountain region for the Stuga. From Denver, the Stuga will head west across Colorado and then through Utah, Idaho, Montana and Wyoming, while providing demo opportunities for consumers as well as current and prospective retailers at select locations along the way.
Follow all of the upcoming adventures on social media.
www.facebook.com/tobeouterwear
Instagram: @tobeouterwear
About TOBE
Based on the ambition of simply creating better gear for spending winter outdoors, TOBE was founded in 2001 a few hours from the Arctic Circle in northern Sweden. An uncompromising, as well as sometimes unorthodox approach, has established TOBE as the trendsetter in the backcountry industry and an ever-growing presence in the snowsports industry as a whole.
Partnering with Sympatex® for their textile technology, TOBE offers market leading waterproofing, breathability and ruggedness.
TOBE carries a full range of technical gear including outerwear for men, women and kids, as well as gloves and base layers. TOBE also offers a line of premium apparel to complete its collection.
Through a global network of subsidiaries and distributors TOBE keeps skiers, snowboarders, snowmobilers, snowbikers and the full gamut of winter outdoor enthusiasts across the world warm, dry and safe.
For more information, visit
www.tobeouterwear.com