Avalanche (www.avalanchewear.com) will be showing more than the active outdoor apparel the family owned and operated brand has been designing and producing for more than 30 year at Outdoor Retailer + Snow Show, as it expands its product categories for fall 2018. Having successfully launched a licensing business in 2015, new partners Concept One Accessories, Falcon Footwear and J Design will be producing Avalanche footwear, backpacks, as well as performance ski jackets, cold weather accessories and headwear for fall 2018.
Falcon Footwear, based in New York City, has designed styles for men and women that include high- and low-cut hiking boots, as well as active and lifestyle snow boots. J Design LLC will showcase more than 30 men’s and women’s performance outerwear styles ranging from 3-in-1 hiking outerwear systems to technical ski jackets. Concept One Accessories, based in New York City, will unveil headwear accessories and more than 20 bags for the active outdoor traveler from ripstop, expandable and ultra-light backpacks to messenger bags and cooler totes.
“With all of the energy coming out of the outdoor market, we saw a great opportunity to extend the Avalanche brand into our core bag and accessories categories,” said Sam Hafif, CEO of Concept One Accessories. “Initial market feedback to our line has been exceptional. We will begin shipping product in Q2 of 2018 to all key Avalanche retailers.”
Avalanche’s licensing business was initiated to build upon the popularity and consumer confidence behind the Avalanche brand and trademarks and is based at the brand’s Manhattan showroom.
“In just a short period of time we have been able to expand Avalanche’s consumer touchpoints exponentially, encouraging and enabling an active, enjoyable outdoor experience in more ways through our licensees,” said Daniel Petrucci, managing director, Avalanche Licensing, LLC. “Our licensing partners have done an incredible job maintaining the integrity of the brand through quality, design and performance in each category.”
Avalanche’s other licensing partners cover children’s outerwear and activewear, pet accessories, camping accessories, outdoor electronics, socks and home goods categories.
About Avalanche
Founded in 1987 on the North Shore of Boston and headquartered in historic Salem, Massachusetts, Avalanche is an authentic, family owned and operated outdoor apparel company built on tradition. Avalanche continues to stay true to its New England heritage and passion for the outdoor lifestyle, creating and manufacturing high-quality, affordable products that combine style with technical excellence and inspire customers to be outdoors. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit www.avalanchewear.com.
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