When it comes to doing activity outside, optics matter. Whether it’s hiking technical trails to skiing backcountry, people who are passionate about the outdoors demand high-performance gear, and their sunglasses are no exception.
The problem is, wrap-around sunglasses have nowhere to go when they’re not being used. Most people rest them on top of their heads or keep them in a pocket where they ultimately get scratched or broken. Scratched lenses compromise the quality of your most important ability when doing outdoor activities: your vision.
Popticals has re-envisioned sunglasses with some of the most advanced lenses on the planet and a multi-patented design that keeps them from getting scratched and broken. The award-winning FL2 Micro-Rail System® allows Popticals eyewear to quickly and easily compact down to half their size for storage in a portable carrying case, solving the problem of how to safely store wrap-around style sunglasses when not in use.
“I was so tired of taking nice sunglasses out on skiing trips and having them get completely destroyed,” said Popticals inventor David Porter. “Now I can carry my wrap-around sunglasses around in my pocket or backpack without worrying about damaging the lenses.” The durable hard-shell case that comes with every pair of Popticals easily fits in a pocket or clips to a backpack and protects the sunglasses from damage when they’re not on your face.
Not only do Popticals provide a bold new take on sports sunglasses, but has taken lens clarity to the next level with Carl Zeiss Vision NYDEF™ nylon lenses. NDYEF lenses are as clear as glass and 18 percent lighter in weight compared to polycarbonate lenses used in most other sunglasses. Less distortion, crisper details, and enhanced contrast provide a huge boost in vision outdoors, leading to a better overall experience.
Popticals officially debuted a line of five styles and 25 SKUs at Outdoor Retailer Summer Market 2016. Since then, the company has expanded its reach with eight models and 104 SKUs for the action sports, backpacking, fishing, golf, and ski markets, ranging in price from $169 to $239.
To see how Popticals sunglasses work, go to at popticals.com/how-popticals-work.
Detailed info on key models in the line are available below.
# # # About Popticals:
Founded with a spirit of innovation and adventure in 2016, Popticals performance eyewear solves the problem of how to safely store wrap-around style sunglasses when not in use. Featuring Carl Zeiss Vision crystal-clear NYDEF™ lenses and the company’s patented FL2 Micro-Rail System®, Popticals quickly and easily compact down to half their size for storage in a portable carrying case. Popticals believes that innovative, compact, thoughtfully designed gear can enhance every experience outdoor enthusiasts have outside. Packing smarter and smaller lets people do what they love without their stuff getting in the way. For more information, go to www.popticals.com.
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