David Erickson For Immediate Release
Rocky Mountain Sunscreen
(303) 940-9803
DErickson@rmsunscreen.com
There’s One Image You Need to See at the
Outdoor Retailer + Snow Show
Sun safety experts provide free individual sun damage images and skin cancer checks
Denver, CO – Sun safety is a year-round practice that is just as important in winter as it is in the summer. It’s especially important for those who work or play on the slopes during the winter months which is why the Colorado Skin Cancer Task Force, Rocky Mountain Sunscreen, Klein Buendel, and dermatologists from the University of Colorado Health Sciences Center have teamed up to provide free sun safety and skin cancer resources once again at this years’ Outdoor Retailer and Snow Show.
Participants can get their free image taken by the Skin Cancer Task Force’s special Reveal Imager which will provide guests with a photo of themselves that highlights the sun damage they have received throughout their life. Complimentary skin cancer screenings will also be available and conducted on site for those that are interested.
“Skin cancer is a very real risk, but if caught early, it’s one of the most treatable forms of cancer. We’re hoping that ski industry employees will take a preventive approach to skin cancer by using sun protection religiously. We’re also hoping they will routinely check their skin for any changes in the size, shape or color of their moles,” said Dr. Robert Dellavalle, co-chair of the Colorado Skin Cancer Task Force and a Professor of Dermatology and Public Health at the University of Colorado School of Medicine and Colorado School of Public Health.
The Reveal Imager will be at the Rocky Mountain Sunscreen Booth #44060-UL from Thursday January 25 through Saturday January 27 from 9 a.m. - 5 p.m. Skin Cancer screening times vary, please visit the booth for available times.
The Colorado Skin Cancer Task Force is an all-volunteer subgroup of the Colorado Cancer Coalition comprised of physicians and other medical professionals, researchers, businesspersons, and citizens committed to education, prevention and early detection of skin cancer in Colorado.
Rocky Mountain Sunscreen was founded in 1989 after owner David Erickson noticed skiers were increasingly suffering from sunburn, and he became dedicated to protecting individuals with a high quality broad spectrum sunscreen. He shipped the first bottle of Rocky Mountain Sunscreen in 1992. He remains committed to helping people enjoy the outdoors while protecting their skin.
Klein Buendel, Inc. designs, develops and evaluates targeted public health interventions in collaboration with academic, public, and private partners. Our unique approach brings together a dynamic multimedia development team and leading research scientists with expertise in health communication and behavioral interventions.
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