Absolute Canada made its first showing at Outdoor Retailer in 2016. At that time, we received an overwhelmingly positive reaction to our Northern Lights collection, a series of winter boots featuring rechargeable LED lights. Not only are they a fun feature for kids, but the LED lights double down as an active nighttime safety feature. Whereas traditional reflective material only works when light strikes at it directly, LED lights can make all the difference during the winter, a time when it gets dark outside as early as 4 pm.
For our F2018 collection, we are excited to build further upon the success of the Northern Lights collection by introducing several new styles to offer our customers more choice. In addition, we have revamped our men's and women's collection to include a new series of lightweight winter boots that are perfect for any occasion, whether you're shovelling the snow or walking through the mall.