Outdoor Retailer + Snow Show

Coal Headwear expands outside of core snow business with sights set on outdoor market

Coal headwear is a lifestyle company that makes hats, beanies and accessories.  Coal is setting their sights on expanding into the outdoor market. "With the success of our recent collaborations with brands like UCO headlamps and Winston Fly Rods, we have seen that Coal has untapped year round appeal" said managing director Joe Windemuth.  Coal is expanding their  product line and marketing efforts to include outdoor activities like cycling, camping and fishing to compliment the existing winter sports business. "We realize that the Coal customers who purchase our winter sports products in the fourth quarter is just as passionate about their spring/summer/fall activities and we want to be their go-to headwear brand year round" said Windemuth.  Look for the expanded product offering and and increased marketing efforts in 2018.