ZENS Lifestyle to Debut at NY NOW Winter 2018
Wellness Brand to Introduce 40 New Products Showcasing Top Collaborations & Award-Winning Designs in Tableware, Furniture, Lighting, and Storage - Booth #3840
NEW YORK, NY (February 2018) -- ZENS Lifestyle, a home decor and lifestyle brand that promotes healthy living by creating contemporary home goods that encourage mindfulness and living in the moment, will show for the first time at NY NOW, the Market for Home, Lifestyle + Gift. ZENS Lifestyle will introduce 14 collections featuring new designs by Nendo Studios, Michael Young, and ZENS-To-Go travel accessories.
Founded in 2009, ZENS Lifestyle is rooted in unique design that curates a symbolic bridge between the traditions and culture of ancient China, married seamlessly with the forward progression of our modern world. After breaking into the U.S. market in 2017, ZENS Lifestyle will introduce new home products spanning furniture and lighting to decorative accessories and tableware.
"We are excited to share our enthusiasm for modern, statement-making Asian heritage-inspired designs for the home, office, or hospitality space in the U.S. market,” said Elaine Cai, General Manager of ZENS International. “Our range of products, well-known internationally, has historically focused on teaware and tabletop goods. We are thrilled to continue expanding on that offering and also introduce new collections in furniture and lighting at NY NOW.”
In collaboration with Nendo Studios and highly acclaimed designer Oki Sato, each piece in the the five series collection - Picto, Chirp, Fungi, Plank, and Stone - draws inspiration from five different elements that are transformed into minimalist designs. The collection includes furniture based on the pictographs of Chinese writing, home decor reminiscent of natural outdoor scenes, and tableware that rethinks the use of its basic parts.
The Nendo Studios Picto Series of furniture features shapes derived from the pictographic writings of Asian languages, the two-dimensional profile becomes three-dimensional furniture creating an unexpected balance of art and functionality. The collection adds clever functionality to the home, hotel, and office spaces. Each piece is constructed with iron plates for its strength and durability. Crescent-shaped seats seamlessly welded at the contact point are designed to be low profile, but are able to support full body weight. Large rectangular and circular shelves sit on their triangle base as if balancing and are designed to stand out with an unexpected shape and functional use.
The Stone Series by Nendo Studios features a brilliant design motif of smooth stones, reminiscent of those often depicted in traditional Asian paintings. Creatively using this egg-like shape, the tableware, tea and coffee sets become modern yet elegant pieces of art for your home and kitchen. Circular dinnerware features a flat stone-shaped bottom that gives the illusion of two pieces in one plate. Rounded with slightly squared sides, the middle section resembles a stone, giving it a unique look for creating artistic food presentations. Bone china, cast iron, and high borosilicate glass are used for high quality and enduring characteristics. The Nendo Stone Series includes a Tea Cup, Tea Pot, Pitcher, Serving Cup, Iron Kettle Stone Tray, Rectangle Plate (L/M), Square Plate (L/M/S), Sauce Bowl, Circle Plate (L/M/S), Rounded Plate (L/M/S), Coffee Maker, Coffee Filter, Milk Jug, and Mug. Available in Matte White, Matte Black, Warm Grey, and Green.
The Plank Series by Nendo Studios rethinks ordinary tea and tableware by transforming the functional element of the lid into a unique decorative focal point of the collection. The seemingly unbalanced large flat wooden lid of each piece rests in place by the creative use of notches and upraised handles. The spout and handle appear to grow from underneath the lid and the structural rim on each piece makes it possible to pick up from any position without using the handle. Bone china is slightly translucent and its craftsmanship can be seen in the perfectly formed column shape. The stackable nature of the collection allows to easy storage. The Nendo Plank Series includes a Carafe, Coffee Cup, Milk and Sugar Bowls, Tea Mug, Coffee Pot, and Serving Tray, available in White, Warm Gray, Blue, and Pink.
The minimalist design of the Nendo Studios Chirp Series features solid iron bars coupled with bird-like flower pots that recreate a scene of birds perched on a telephone wire. Single-flower parts can be moved for your own creative combinations and embedded with a magnet to hold it firmly in place. The stand comes in three lengths for numerous combinations, and signpost-shaped holder has four crossbars. Flower pots are available in two shapes and colors include Matte White, Matte Black, Warm Gray, Green, Pink, and Cool Grey.
ZENS Lifeyles will also debut new collections by Michael Young, a leader in international design who has become one of the most authoritative figures in Asian design. His new furniture and lighting series are based on traditional Chinese aesthetics and incorporates bamboo as the primary design element. His tableware series also takes common subjects of Chinese traditional painting as its central theme.
The Lotus & Fish Series of dinnerware by Michael Young is made of fine bone china with five classic images from traditional Chinese art and poetry -- Fish, Lotus Flower and Leaves, Dragonflies, and Tendrils. The repeating patterns and contrasting blue and white color pallette forms a peaceful narrative filled with the subtle beauty and serenity of water life, creating a traditional yet modern design that that fits today’s minimalist home decor. Made entirely of bone china, the Fish & Lotus collection includes a Plate, Salad Bowl, Rice Bowl, and Cups. Available in Continuing Color Pattern and Gradient Color Pattern Blue/White.
Featuring complementary gloss and matte finishes in each piece of the tableware collection, the Contra Series by Michael Young features a unique design that is great for everyday use. The mouth of each piece is designed to be slightly smaller than the base to resemble a budding tulip, an unexpected element that makes a great accent in the modern home. The Contra Series includes Coffee Mugs, Ceramic Serving Bowl L/M, Cruet Jar L/M, and Salt & Pepper Shaker Set. Available in Grey, Light Coffee, and Light Pink.
Bamboo woven into delicate bone china creates these remarkable Nesting Fruit Baskets, by Michael Young. Ideal for exposed kitchen or tabletop storage, the porcelain is carefully perforated and bamboo strips are hand-woven as to not break the porcelain. Combining the delicate bone china and bamboo creates a natural look that will brighten the atmosphere of any home and kitchen. Overcoming the limitations of the materials, this series is indeed a rarity.
The Angle & Arc Furniture Series by Michael Young takes the natural characteristics of bamboo and solid iron frames to create a minimalist style where East meets West. The iron frames are subtle in unique design and are the perfect complement to the lightness of the bamboo surface. Through a slow-bending process, selected bamboo strips form a seamless seat and backrest on the chair, and the iron frame takes shape in the style representative of the Ming Dynasty. Available in three colors, these are great pieces on their own or as part of the dining table set.
ZENS-To-Go collection encompases a handful of portable tea sets ideal for enjoying your favorite tea at a picnic, short lunch break, or in your car on the go. Each set comes complete with a decorative carrying case, tea cups and steeper. Expanded designs of the Mobile Moon Portable Set and the Pi Tea Set (2017 German iF Product Design Winner) will be on display in-booth in addition to the introduction of the Compass Travel Tea Set. The Compass Travel Tea Set features a novel design based on the 8-point compass rose used by sailors long ago. The double-wall glass construction creates an insulating layer that keeps it cool to the touch. The travel case features soft faux-leather, an adjustable shoulder strap, and vintage colors for an enduring look.
These introductions will be on display at NY NOW at the Jacob K. Javits Convention Center, February 4-7, 2018 in the ZENS Lifestyle booth #3840. For additional information about ZENS, visit
www.zenslifestyle.com.
ABOUT ZENS Lifestyle
ZENS Lifestyle encourages healthy living by creating teaware and home decor that reminds us to live in the moment. With designers from all across the world, ZENS Lifestyle brings contemporary products infused with traditional Asian culture to your home. Founded in 2009 in Southern China, ZENS Lifestyle has since grown to become a leader in Asian lifestyle products with offices in six countries. We partner with like-minded companies and brands to promote the benefits of a life in balance.
Media Contact:
UpSpring PR
Ashley Fidler Bond
Senior Communications Director
ashleybond@upspringpr.com
646-722-8146
ZENS Lifestyle
Jason Shepherd
Marketing Manager
jason.shepherd@zens.asia
646-640-6165
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