!
For Immediate Release
Night & Day Studios and Rich Frog Present
Peekaboo Barn Plush Toys at NY Now
PORTLAND, OR - January 26, 2018 - Night & Day Studios, one of the leading makers of
children’s apps globally, and Vermont-based toy company Rich Frog Industries will debut
Peekaboo Barn plush toys at NY Now February 4-7, 2018. Ten different friendly farm animals will
be available to retailers in time for Spring 2018.
Peekaboo Barn was one of the first early childhood apps for smartphones, garnering wide
acclaim and millions of users. Peekaboo Barn is now one of the first preschool app brands to
expand its reach through consumer products licensing, in toy, book, and game categories.
Rich Frog is offering the most popular characters from Peekaboo Barn in a 6 ó”-inch size, perfect
to hold and play with while reading the book or enjoying the popular apps. Rich Frog relished the
challenge of bringing 2D character designs to 3-dimensional plush toys. With a wide variety of
soft, vibrant, colorful plush, embroidery, and cotton, and accentuating the animals’ trademark big
black eyes, the Peekaboo Barn plush toys are designed to bring personality and life to the
adorable barnyard characters.
“We’ve really enjoyed collaborating with Rich Frog on Peekaboo Barn plush. I can’t wait to see
our fans’ faces when they see the toys,” said Night & Day Studios Founder and CEO, Nat Sims.
“Rich Frog took great care with the designs for our iconic Peekaboo Barn characters. The toys
are high-quality, great value, and really capture the animals’ personalities.”
Rich Frog’s President, Owner and Head of Monkey Business, Jim Reed, said, “The Peekaboo
Barn animals translated beautifully into cuddly plush toys. We’re happy to connect our tactile
learn-through-play experience to today’s digitally-savvy preschoolers through the classic farm
theme.” Rich Frog produced plush versions of ten Peekaboo Barn characters, in close
collaboration with the Night & Day Studios creative team. Rich Frog will distribute the Peekaboo
Barn line to specialty, gift and toy stores, as well as small and mid-tier chains.
Each plush character has a unique hang-tag listing its favorite food and color, among other
details. Rich Frog designed a barn-shaped display box, offered free to retailers that purchase an
assortment or any 10 pieces. An assortment includes 1 each of 10 styles, plus two Peekaboo
Barn lift-the-flap board books by Candlewick Press.
Night & Day Studios actively seeks licensees to join the Peekaboo Barn licensing program in
categories such as wooden toys, games and puzzles, bath and feeding, apparel, and decor. In
addition to Rich Frog’s plush line, other partners include Candlewick Press with interactive board
books, Educational Insights with a tabletop game, and Zazzle with a boutique of customizable,
print-on-demand Peekaboo Barn products.
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About Night & Day Studios
Night & Day Studios is one of the leading independent app studios, creating and publishing apps
for kids and grownups from its offices in Portland, Oregon, and New York. Night & Day Studios
develops original brands, including bestseller Peekaboo Barn, and also acts as a full-service
digital design and development agency. Night & Day Studios’ client and partner list includes
DreamWorks, Highlights for Children, Mattel, Nickelodeon, the NFL, Sesame Street, Showtime,
Warner Bros., and many others. For more, visit www.nightanddaystudios.com.
About Rich Frog Industries
Rich Frog Industries is a Vermont-based designer and distributor of unique, kid-friendly toys and
gifts. Since 1994, we have been creating safe, colorful, and creative products, which are perfect
for infants and toddlers in the bath, car, home, or crib. Our products have put smiles on the faces
of kids around the world. Today, our products can be found across North America, Asia and
Europe. For more information on Rich Frog, visit www.richfrog.com.
MEDIA CONTACTS:
Night & Day Studios
Sara Berliner
sara@nightanddaystudios.com
Rich Frog
Jim Reed
802.865.9225
jim@richfrog.com