Collection to Debut at NY NOW Bringing Beauty and Function Together for Any Workspace
NEW YORK, January 29, 2018 – design loop, a boutique product design and development company, is pleased to announce an exclusive new collection of stationery and desk accessories from leading lifestyle brand Wit & Delight. The Wit & Delight Stationery Collection will debut exclusively at the upcoming NY NOW winter 2018 market and be on display in the design loop booth (#7856) in the Jacob K. Javits Convention Center from February 4-7, 2018.
The Wit & Delight Stationery Collection was created when Wit & Delight Founder Kate Arends found that many of the supplies in her own office left her less-than-inspired. Having previously worked with design loop on other product collaborations, Arends set out to design a new line of office and stationery products where elegance and function meet, offering something for every workspace.
“A workspace should be a place of inspiration, where you can do your best creating. It shouldn’t be a somber environment with utility as the only prerequisite for the tools and accessories on your desk,” said Kate Arends, Founder of Wit & Delight. “The design loop team – a group that truly understands how to fuse beauty and function together in a meaningful way – have been true partners in the development of this line. I’m excited to bring the Wit & Delight Stationery Collection to life and inspire everyone who uses it to deliver their best work.”
The Wit & Delight Stationery Collection features items that fit seamlessly in office bags and elegantly sit on your desk. Color blocking, patterning, high-end materials and a bit of wit are incorporated into each item. Whether it be a journal for general musings, a notepad that houses your to-do lists or a concrete pencil holder to elevate your desk design, the Wit & Delight Stationery Collection has something for every workspace.
“At design loop, we work with artists that share our passion and commitment to bring well-designed products to market,” said Stacey Fernstrom, VP of Product. “We are delighted to collaborate with Kate Arends and the Wit & Delight team to bring this beautiful stationery collection to life.”
Featured items from the thoughtfully curated Wit & Delight Stationary Collection include:
BIG IDEA Sketchbook
The Wit & Delight BIG IDEA Sketch book is a blank slate for all your creative needs. Whether it’s sketches, illustrations, journaling, to-do lists or all of the above, it is a perfect place to house all of a creator’s musings. With it’s beautiful linen binding, smooth blank interior pages, and laying flat when opened, the BIG IDEA sketchbook makes it easy to fully optimize the entire workspace. Fitting perfectly on your desk, in your work bag or under your arm, the BIG IDEA Sketchbook allows you to keep your creative ventures with you every step of the way.
Concrete Pencil Holder
The Wit & Delight Concrete Pencil Holder sits beautifully on a desktop and is the perfect place to store pencils, pens and paint brushes - keeping these items on the forefront when creating beautiful content. The colored concrete is an innovative aspect to the item, providing a sleek, modern and elegant way to house writing utensils. Available in pink or blue color options, the Concrete Pencil Holder can be used together or separate, giving them a dual purpose of holding writing utensils and working as bookends.
For more information about the Wit & Delight Stationery Collection, please visit https://www.designloopco.com/.
About Wit & Delight
Wit & Delight was brought to life in 2009 by St. Paul-based designer, Kate Arends. What began as a lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of its contributors and readers, promoting self-discovery, mental health advocacy, and wellness topics as the foundation of a life well lived. Wit & Delight reaches a million readers every day, and has been featured in Martha Stewart Living, Women’s Wear Daily, Fast Company, New York Times, and Elle Decor, among other national publications.
About design loop
Established in 2009, design loop is a boutique product design and development company that partners with artists and visionaries to create products that blend beauty and function to brighten the everyday. Its product portfolio includes mobile phone cases and digital accessories, as well as stationery and other items for the office. Having worked with lifestyle brands such as Wit & Delight, Ashley Mary and others, design loop curates collections representative of market needs. For more information, visit https://www.designloopco.com/.