NY NOW® Winter 2018

ODE natural beauty of McEvoy Ranch Captures the Essence of California Citrus + Sunshine To Create Citrus Oro, A Brand New Fragrance

FOR IMMEDIATE RELEASE:                                                                                                                         

ODE natural beauty of McEvoy Ranch Captures the Essence of California Citrus + Sunshine

To Create Citrus Oro,

A Brand New Fragrance

The Citrus Oro collection by ODE natural beauty, an eco-luxe prestige beauty line, is enriched with McEvoy Ranch’s estate-grown certified organic olive oil, Oro Blanco grapefruit essential oils, and nutrient-rich botanicals

MARIN COUNTY, Calif. (January 17, 2018) -- McEvoy Ranch, one of the largest U.S. producers of estate-grown, certified organic extra virgin olive oil, is pleased to announce the launch of Citrus Oro, the newest fragrance from ODE natural beauty, McEvoy Ranch’s acclaimed eco-luxe prestige beauty collection. With Citrus Oro, McEvoy Ranch carries on the tradition of crafting sophisticated ODE natural beauty products that are as eco-conscious as they are luxurious. ODE Citrus Oro is available online at www.mcevoyranch.com/ode-natural-beauty and in select shops across the country.

“Our newest ODE collection, Citrus Oro, is inspired by the vibrant citrus trees hidden throughout McEvoy Ranch, which are most fragrant when warmed by the sun,” said General Manager Samantha Dorsey. “As with the uplifting golden citrus scent of Citrus Oro, each fragrance in the ODE natural beauty collection is rooted in elements found here at the ranch and enriched with early harvest certified organic olive oil from our coastal olive orchards in Northern California.”

Amorous and daring, Citrus Oro blends sparkling citrus essential oils, creating a complex citrus fragrance balanced by the sultry allure of woodsy notes. The blend leads with essential oils and extracts of Oro Blanco grapefruit, amyris, rose geranium, pink peppercorn and patchouli.

The ODE body care line is made with 100 percent early harvest certified organic olive oil and nutrient-rich botanicals.  Early harvested olives produce a concentrated olive oil that provides extra protection, hydration and nourishment for all skin types. The olive oil used in the ODE beauty collection is high in polyphenols – naturally-occurring compounds that act as antioxidants and protect the skin from pollutants. This certified organic extra virgin olive oil also contains high levels of readily absorbable squalene, an extremely hydrating lipid similar to the skin’s natural sebum. 
 

The ODE Citrus Oro line includes Hand + Body Lotion (available also in Tube Lotion), Hand + Body Wash, Olive Oil Body Balm, Olive Oil + Sea Salt Scrub, Feather-light Hydration Body Oil, Olive Oil bar soap, Olive + Shea Body Buttercream, and Olive Oil Lip Balm. The beauty collection ranges in price from $9 - $42 for consumers. The ODE line is incredibly popular with spas and apothecary shops, and select products are available in professional use sizes for $55 - $75 each.

Other fragrances in the ODE natural beauty collection are Verde, ODE’s signature fragrance, with hints of basil, tomato leaf and freshly cut grass; Bohemian Rose, a modern bouquet reflective of founder Nan McEvoy’s beloved gardens, including rose, geranium, orange blossom, ylang ylang and pink peppercorn; and Lavender, with notes of ylang ylang, lemon and lime paired with the estate’s hillside-grown lavender.

Certified by the Leaping Bunny organization, all ODE body care products are paraben, phthalate, and sulfate free.
ODE packaging is made with FSC certified paper and is recyclable. The products are not tested on animals and do not contain animal derived ingredients other than the beeswax in select items.

ODE Citrus Oro is available in select shops, spas and salons across the country. It is also available in McEvoy Ranch’s retail locations in the San Francisco Ferry Building Marketplace and at McEvoy Ranch, at www.McEvoyranch.com/ode-natural-beauty or by calling (888) 806-1125.
 

About McEvoy Ranch
McEvoy Ranch, founded by Nan Tucker McEvoy in 1991, is one of the country’s largest

producers of estate-grown, certified organic extra virgin olive oil. A private, sustainably-farmed ranch on 550 acres in the rolling hills of western Marin County, McEvoy Ranch supports organic olive trees and grapevines, as well as extensive flower and vegetable gardens and fruit orchards. McEvoy Ranch produces an award-winning, certified organic extra virgin olive oil that was twice distinguished as one of the best in the world by Consumer Reports in a comprehensive study of oils produced by 23 manufacturers from a variety of countries. McEvoy Ranch also produces a variety of limited production wines and the olive oil-enriched ODE natural beauty collection.

McEvoy Ranch extra virgin olive oils, wine, specialty foods and the ODE natural beauty collection are available in San Francisco’s Ferry Building Marketplace or online at www.mcevoyranch.com.  Wine and olive oil tastings at the McEvoy Ranch Tasting Room can be arranged by appointment by calling 707-769-4138 or emailing visit@mcevoyranch.com.

# # #

MEDIA CONTACTS:  Casey Shaughnessy, Hilary Burns, Elizabeth Chow, and Jane Chung at 415-394-6500 or McEvoyPR@glodownead.com