NY NOW® Winter 2018

Série Limitée LOUISE- A french home linen brand

Série Limitée LOUISE - A french home linen brand 

Made like we prepare a family meal, the collection « Série Limitée LOUISE" give us a taste of yesterday, a « Proust madeleine » like the french famous writer, Marcel Proust used to describe.
Our brand is focusing on the table universe, made of 100% stone washed linen tea towels, napkins, aprons, linen bags, tablecloth but also cushions. Screen printed of vintage photographs, our collection is entirely printed in Paris, FRANCE on natural and sustainable materials. Each product is handprinted one-by-one, using ecologically friendly water-based inks. Each vintage photographs is found in flea markets in and around Paris, we focus our researches on french family pictures that depict memories, moments of joy or typical french posture.
They will accompany your everyday life, meals, recipes and many other things...

Our main innovation is to work on a neglected and usual product which is the tea towel, which before, was not part of the decoration of the home. We wanted to transform this raw material into something beautiful and useful at the same time. An object that could be shown without shame as well as the other decoration object of your home. Designer and craftsman William Morris said it best: “Have nothing in your house that you do not know to be useful, or believe to be beautiful.”

Our tea towels are getting softer and softer with time and they can have different uses in the house. First they will be perfect for drying your wet glasses but they can also be diverted into a small tablecloth on a table for an aperitif, they are also a great gift. We really want to give new function to this everyday life object.

Each vintage photographs can speak to your imagination or memories. It connect each person with its own story or childhood memory.