Fresh Herb Industry Leader adds to their Management Team - 10/15/18
Thermal, CA – North Shore Living® (www.northshore.farm) announced today that Durell Strouse has joined the southern California based hydroponic greenhouse grower of fresh living herbs and microgreens. Durell Strouse comes with a wealth of experience within the grocery and consumer packaged goods industry, with expanded sales and customer development roles at Kraft Foods, PepsiCo, Post Foods, BakeMark/CSM Bakery Solutions and B&G Foods. Durell joins the company amidst their peak holiday season where as much as 5 times the average weekly volume is shipped each week leading up to both Thanksgiving and Christmas.
Durell joins the team as Sales Manager. Durell comments, “I am excited to start a new challenge with North Shore Living and look forward to working with the team to further develop their already extensive customer base. I am fortunate to be joining such a respected company that prides itself on delivering the freshest living produce on the planet to many of the top retailers in the country. Fresher longer is a real thing here. We sell living herbs and microgreens with the roots still attached so they stay alive until you cut them!”
Suzette Overgaag, Co-Founder and VP said “Durell brings a unique perspective, valuable experience and senior level grocery industry knowledge that has already made her a key addition to the North Shore family. We view her announcement as a sign of our commitment to be a leader in our industry. Our new innovations and the increasing demand from our customers led us to look for an addition to our team who will fit in with our ethos of innovation and exceptional service, and it is very fortunate that we were able to find someone of her caliber to fulfill this role. I’m confident that Durell will play a key role in solidifying our base and expanding our presence nationally.”
About the Company
North Shore Living® Herbs + Greens is a SoCal based hydroponic greenhouse grower of living produce with the roots still connected for freshness. We deliver both conventional and organic fresh herbs and microgreens using state-of-the-art growing and sustainable greenhouse technologies. North Shore Living® is the #1 brand in the Pacific division, with up to 20 varieties available in both potted and packaged clamshell product lines, shipped by truck or air freight nationally. For more info, please visit www.northshore.farm.