Los Angeles — (October 9, 2018) — The rapidly growing upstart, World Peas ™ Brand Peatos ™ is on
to something huge and consumer taste buds are taking notice across the country. By combining the taste of “junk-food” with all the benefits of plant-based nutrition, Peatos delivers a no compromise snack. Peatos replaces the traditional corn base used in many popular “junk” snacks, with a nutrient-dense pulse base (peas and lentils), and still delivers the same orange, cheesy goodness in a crunchy texture. Meet the founder, Nick Desai, CEO of World Peas Peatos at Booth #2555 from Friday, October 19-Sunday, October 21. Find World Peas Brand Peatos in the Fresh Ideas Showcase in the On -the-Go section.
“Plant-based protein snacks are on the rise and Peatos is one of the most revolutionary snacks in the category. We’re thrilled to be one of the most unique snacks at PMA—and in the produce section of grocery stores around the country,” said Nick Desai, CEO, World Peas Peatos. “By making Peatos taste, look, and feel like “junk snacks,” and offering them at attractive price points, Peatos aims to help 90 percent of Americans eat better, and not just the 10 percent that shops in the high-end natural channel.”
Peatos are a plant protein-based crunchy, puffed snack made of pulses that has two times the protein (4 grams) and three times the fiber (3 grams) of Cheetos® per serving. Peatos also boasts clean, non-GMO ingredients, has no artificial flavors, no synthetic colors and no added MSG. Striking flavors include the popular Classic Cheese, Fiery Hot, Chili Cheese, and Masala.
“Pulses are like an astonishing ingredient full of plant-based protein and fiber. Common pulses include chickpeas, beans, and lentils. Using pulses to create ‘junk” snacks is a game-changing revolution in snacking,” added Desai. “Typically, better-for-you plant-based snacks don’t prioritize taste – with Peatos, flavor comes first, but that doesn’t mean we compromise on nutrition.”
"It’s the taste of Peatos that make people flock to the produce aisle for more."
In a few short months, Peatos has gone from zero to several thousand stores nationwide and has become one of the top-selling pea-based snacks. Plant-based protein packed Peatos are unique in salty snacking and are merchandised in the produce section, a highly-coveted space along the perimeter of the stores.
Peatos are currently available in the produce sections at Walmart (in the Northeast), Safeway (NorCal), Kroger and its banner stores including Cala Foods, City Markets, Copps, Dillons, FoodsCo, Fred Meyer Stores, Fry's, King Soopers, Mariano's Fresh Market, Metro Market, Pick 'n Save, QFC, Ralphs, Food 4 Less, and Smith's, as well as Vons, Pavilions, Albertsons (So Cal) and online on Amazon. In addition to being embraced by retailers, Peatos has already won several awards, made headlines in the press, and has created social media buzz.
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ABOUT WORLD PEAS BRAND PEATOS
Peatos™ by World Peas is revolutionizing snacking by creating better-for-you Plant Based “junk food.” Peatos are a pulse-based crunchy puffed snack that deliver the bold flavor and big crunch snacking experience we all crave, but without empty-calories. With 4 grams of plant-based protein and 3 grams of fiber per serving, Peatos aims to Unjunk Your Snack. Learn more at worldpeasbrand.com and find us on Facebook.com/worldpeasbrand and on Twitter and Instagram @worldpeaspeatos.
Media contact:
Anne Milo-Shanahan/Valerie Christopherson peatos@globalresultspr.com 949-608-0276