Tajín, the leading brand in the Chili Lime Seasoning Category at the PMA Fresh Summit-Convention
Featuring Season 6 MasterChef Winner Chef Claudia Sandoval
Houston, TX, October 1, 2018— Understanding the need for healthy and tasty well-balanced meals, parents are always on the lookout for new flavor options that can help family and kids eat healthier. In comes Tajín, the number one chili lime seasoning according to Nielsen Consumer Ratings and the perfect partner for fruits and veggies. Tajín continues to increase its presence across the United States as a perfectly balanced flavor combination for fruits such as: watermelon, mango, and pineapple as well as, with cucumbers, avocado, corn-on-the-cob and potatoes. But it doesn’t conclude there, Tajin’s unique flavor can also be enjoyed on beverages, meats, and poultry.
A participant of the PMA Fresh Summit Convention for over 15 years, Tajín will once again be present at booth #2825 in Orlando, Oct. 19-20, where the MasterChef winner and Tajin’s spokesperson will be on-hand preparing delicious demos with ideas on how to pair Tajín’s unique flavor with a variety of produce items. The PMA is where produce growers and distributors meet, network and establish partnerships to build their businesses with fruit and veggie lovers nationwide. The PMA Fresh Summit Convention is the most important fruit and vegetable expo in the United States and worldwide.
"At Tajín, we are beyond thrilled to be named by the Nielsen Corporation as the leaders in the growing Chili Lime Seasoning category. This distinction indicates that our product is well received among mainstream consumers, extending beyond Hispanic families. Now all families can enjoy a well-balanced nutritious meal that includes fruits and veggies,” said Javier Leyva, Tajín USA Director. “Furthermore, we look forward to our participation at the upcoming PMA Fresh Summit Convention where we will showcase our product and exclusive recipes in partnership with Season 6 MasterChef winner Claudia Sandoval. Our goal is to continue to build more and stronger partnerships in the near future, such as those we’ve built with USA Pears, Nestlés Outshine fruit popsicles and National Mango Board Association.”
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A strongly preferred brand among U.S. Hispanics across the U.S. and increasingly among Non-Hispanics, Tajín is sold in over 24,000 stores nationwide, including major mass and national retailers. Tajín’s unique blend of mild chili peppers, sea salt and lime delight the taste buds of just about everyone who tries it for the first time. In fact, research shows that 8 out of every 10 people who try Tajín with fruits and veggies love the taste and quickly expand its use to other food pairings and combinations.
Tajín has formed strategic partnerships with companies such as: On The Border, Mango Org, Nestle-Outshine Fruit Bars, Grant J. Hunt Co., Del Monte Foods, Chelan Fresh, Chilean Fruit Association, National Watermelon Promotion Board, Pear Bureau Northwest, Farmington Fresh, Crunk Pak, and Motts, among others, to produce and co-pack pairings with Tajín and obtain increased display activity at the store level.
About TAJÍN:
TAJÍN is a privately held company established in Mexico since 1985. Its subsidiary office, TAJÍN International Corp. was incorporated in the United States in 1993. The leading fruit seasoning in Mexico and in the U.S. according to AC Nielsen data, Tajín is a well-balanced blend of mild chili peppers, sea salt and dehydrated lime. Its unique flavor transforms the taste of fruits and vegetables from ordinary to extraordinary. It is also a great addition to meats and beverages. TAJÍN is produced in Zapopán, Mexico from world-class chilies bought from farmers in the region and then exported to the US as a packaged and branded product to be sold at wholesale and retail. Tajín is sold in more than 24,000 points of sale in the U.S. www.tajin.com. For more information about Tajín, please email us at contact@tajin.com
Media Contact: Ana Ibarra
d expósito & Partners
(646) 747-8824
aibarra@dex-p.com