Fresh Summit 2018

SUNSET® Introduces Shazam!™ Shishito Peppers to Heat Up Your Pepper Category

Kingsville, ON (May 29, 2018) One of the most popular restaurant appetizers of the year is now available in the produce section of select retailers as SUNSET® has introduced Shazam!™ Shishito peppers to their roster of innovative products. These slim, flavorful peppers are among the top five fastest growing categories in foodservice1 and will surprise and delight consumers looking for a healthy snack or side dish.

Part of the SUNSET Chef Inspired collection, Shazam! delivers a unique and exciting flavor experience to consumers. “Nine out of ten of the peppers have a mild and savory flavor, with a faint citrus note, while one of the ten has a zesty, but not overpowering burst of heat,” explained SUNSET Culinary Director Roger Mooking. “Although great in salads or as a snack, I recommend Shazam! Shishito peppers roasted in olive oil with a dash of sea salt.”

With their vibrant green color and beautiful aromatic flavor, Shazam! Shishito peppers are perfect for backyard entertaining at summer BBQs and pool parties. They appeal to consumers’ adventurous side and add an element of anticipation and excitement to any meal.

“Shishito peppers have been growing tremendously in foodservice and we saw a huge opportunity to provide this to consumers at a retail level,” shared CEO Paul Mastronardi. “We believe the pepper category is ripe for innovation. We are pleased to introduce Shazam! to our roster of unique and exciting products.”

Shazam! Shishito peppers are now available at select retailers.

1. DMA Solutions

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About SUNSET®

SUNSET® is a pioneer and industry leader in the gourmet greenhouse industry that grows and markets nationally recognized brands such as the Campari®, Zima®, Angel Sweet® and Kumato® brand tomatoes.  Family owned and employee managed for over 60 years, SUNSET® prides itself on producing consistently flavorful gourmet tomatoes, peppers and cucumbers. Click here to access more SUNSET® news releases.

To learn more about SUNSET®, visit sunsetgrown.com