KENNETT SQUARE, PA, September 12th, 2018 – Category leaders, South Mill Mushrooms of Kennett Square, PA ("South Mill") and Champs Mushrooms of British Columbia, Canada ("Champs") will be showcasing their full line of conventional, specialty and organic mushrooms during the 2018 PMA Fresh Summit Expo. In addition, South Mill and Champs proudly launch a new line of snack products and prepared foods. Shrooms - innovative, delicious, shelf stable snacks and Porta Béla - offering a wide range of delectable prepared items - Shrooms and Porta Béla, are already disrupting the mushroom industry.
The Shrooms brand includes Mushroom Crisps, Mushroom Jerky, Mushroom Clusters, and allergy-friendly Mushroom Snack bars. Porta Béla, the prepared foods line will include a variety of frozen prepared entrees and appetizers. “This new product mix is energizing consumers seeking great tasting, better-for-you snacks and meals,” says Jeff Schrett, Vice President of Sales and Marketing. “We are excited to introduce these innovative products to the market. Each is created using our own farm-fresh mushrooms and provide a healthy alternative for those consumers who lead an active lifestyle; yet demand great taste and adventurous flavors.”
Leveraging the brand’s tagline, “Savor the mind-blowing flavor,” Shrooms products include unique, one-of-a-kind flavor profiles such as roasted teriyaki, honey chipotle, filet and Portabella, and crispy mushroom wild berry and sea salt, to name a few.
This product launch coincides with South Mill and Champs ascendance as one of the largest mushroom growers in North America, as well as its bold commitment to transforming the North American mushroom customer and consumer experience. Alongside their new innovative brands, South Mill and Champs presents their fresh unified logo, illustrating their 80 years of history as well as this exciting new venture.
As a vertically integrated mushroom grower, South Mill and Champs is committed to continue providing more innovative products with value-added fresh and prepared items scheduled for release in early 2019. They stand by 80 years of farm-to-table produce history to provide the same remarkable quality, value, and service across all their lines.
For more information and the chance to taste our products visit our PMA booth #3860.
Contact:
Vince Versagli
vversagli@southmill.com
(610) 444-4800 Ext. 5