Introducing all new packaging design, exciting new flavors and customer appreciation campaign.
Dover, NJ (August 31, 2018)- International Foodsource LLC. recently announced that they are doing a rebranding initiative that will be put into effect by the end of the summer season. The company has been very active in the snack food industry with their brand, Valued Naturals. The Valued Naturals brand is essentially a snack program that caters to both convenience and grocery stores. Although the brand can be easily found within the local market, there is little brand recognition from the public when it comes to the packaging and overall customer interaction. The rebranding initiative will include a pioneering logo and packaging design. It will also help to promote a fundamental social media campaign, #NaturallyLoyal. Another promising aspect of the initiative is the unique and interesting product lines that will be introduced this upcoming fiscal year. Some of the rousing mix combos will include mouth-watering Apple Cashew, crunchy but satisfying Berry Nut Mix and the stirring and exotic mix of Trechas Chili Lime Pineapple.
With the introduction of this positive approach, the company is hoping to adjust the current portrayal that they have from the customer base that buys Valued Naturals products from stores and retail locations. With the #NaturallyLoyal campaign, the outcomes will lead to a closer connection between the company and the public. They also hope to increase the recognition of the brand’s transparency when it comes to customer concerns and advocation.
By revitalizing the logo and packaging appearance, the hopes are that the company will become more “familiar” to the average shopper. Valued Naturals is a staple for any lifestyle. So, by giving the average consumer an attractive packaging, it will make Valued Naturals easy to identify in the grocery aisles. Social Media Specialist Kahlisha Laurel believes the rebranding will put Valued Naturals on the right path with consumers. Even with the refreshing new look, the company still provides the same great quality. “We are hoping to come to the public with a fresh start as well as a fresh look.”
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ABOUT INTERNATIONAL FOODSOURCE & VALUED NATURALS
International Foodsource is an importer, distributor and food manufacturing company. It is one of the largest suppliers of Nuts, Dried Fruit and Snacks in the Northeast. As a major provider in this category nationwide, IFS is known for their Retail Snack Program that “really works”. International Foodsource can also deliver the highest quality and best costs options for Bulk, Foodservice and Industrial customers. Our 240,000 square foot facility is in the heart of Morris County, Dover, NJ. From Dover, we can ship within one day to a plethora of people and their local businesses in the region. It is because of our size, location, innovative technology, processing and purchasing ability that you should consider partnering with us to satisfy all your retail snack program needs.
INTERNATIONAL FOODSOURCE LLC MEDIA CONTACT:
Kahlisha Laurel
Social Media Specialist
Kahlisha.laurel@intlfoodsource.com
Tel: (862)-244-9176