Showcasing 3 unique brands in just 600 square feet inside the Javits Center was a challenge for the Avanti Press team in 2018. By staging all 3 card brands on a spot-lit 12-foot display, with aerial signage to highlight the newest brand, AMERICA, the company is creating an environment that supports multiple messages.
Avanti: Unique Humor
Avanti is the #1 humor brand. Our feel good funny brand features characters caught in the act of living life to the fullest. Retailers should know that Avanti creates one of a kind content that they won’t find anywhere else, 100% Made in USA – with 24 new cards premiering at NSS. This year, Avanti brand cards are nominated for LOUIE awards by the Greeting Card Association in 6 different categories:
- Friendship/Encouragement > Humorous > $4.00 and Below 203222 Cranky Exercise Cat
- Christmas/Seasonal > Humorous > $4.00 and Below 702264 Pug Christmas Tree
- Christmas/Seasonal > Humorous < $4.00 and Over 702270 Pug Cat/Ugly Christmas Sweater
- Non-Religious Celebrations > $4.00 and Below 702226 Mouse on big leaf
- Religious Celebrations > $4.00 and Below 702228 Chipmunk Menorah
- Mother's Day > $4.00 and Below 702000 Cat Reading Book
AMERICA: Heart, Humor & History
AMERICA is Avanti’s newest brand, and it is growing at a rapid pace, embraced by many of Avanti’s existing retailers, while providing a new experience for retailers who have never worked with us before. The unique archival photography coupled with heartfelt verses and short histories illuminating the emotional undertone of each scene all combine to deliver a powerful product for communicating.
NSS attendees are invited to share their own AMERICA stories to receive a free card with postage stamp that Avanti Press will deliver to the post office from the show.
An AMERICA card has been nominated for a LOUIE award in the Thank You > $4.00 and Below category (702842 Cowboy/Canyon)
A*PRESS: Pretty Funny!
Retailers will discover a meticulously developed collection of 72 best selling cards from our 160-card A*Press brand, featuring new content hot off the press last month. With 7 LOUIE Awards to its credit, A*Press is an industry favorite, with its unique voice, dazzling embellishments, Made in USA!
* Giftbeat Newsletter currently ranks Avanti Press #1 based on register sales from independent card and gift shops.