Baby K’tan, LLC places focus on the journey of parenthood
Davie, FL – January 26, 2018 – Baby K’tan LLC announced a new global movement for 2018, calling on their customers to help tell the beautiful story of parenthood. The campaign encourages parents to post photos of their daily lives on social media and tag them with #MyBKJourney.
With the focus placed on the individual, the year-long image series will share day-to-day life through the lens of a Baby K’tan Parent. #MyBKJourney will follow parents along as they navigate the emotional challenges and joys of parenthood, while striving to live their best lives with baby in tow. The campaign calls for the real and the raw, from a home-cooked meal, to a first step, to cleaning a chaotic laundry ridden home, to a moment filled with tears of pure joy.
In reaching out to their loyal and active customer base, the brand aims to have their followers share the unique ways in which they experience the defining moments of parenthood while using Baby K’tan products.
“This campaign isn’t about curation. We want parents to keep it real by sharing challenges, like life in the NICU and colic, to giving us a peak at their many adventures, like a day at the theme park or travels abroad,” says, Nicole Hempeck, Marketing Manager at Baby K’tan. “From the big moments, to the little moments, and in between, we want to be along for the journey.”
The campaign was officially launched at the start of the year with an email newsletter and blog post, viewable at www.babyktan.com/blog/what-is-mybkjourney. Throughout the year, Baby K’tan LLC will also be sharing weekly #MyBKJourney photos on their social platforms.
Helpful Links
Launch Blog Post: www.babyktan.com/blog/what-is-mybkjourney/
#MyBKJourney on Instagram: www.instagram.com/explore/tags/mybkjourney/
About Baby K’tan
Baby K'tan, LLC is a Florida based juvenile products company founded by two families raising children with special needs. Their initial product, the patented ready-to-wear Baby K'tan carrier, won numerous awards for best newborn carrier. Baby K'tan continues to increase their product line with smart, simple and stylish products that assist in baby-parent bonding and make life easier.
The Baby K'tan team proudly devotes a percentage of its proceeds from the sale of all Baby K’tan products to the American Heart Association and the National Down Syndrome Society.