Vancouver, BC – Vancouver-based brand Storkcraft has redefined the importance of family bonding when it comes to designing furniture and products for the nursery. After soul-searching into their process, products, and decades of experience as a family-owned business, they’ve rediscovered what makes Storkcraft’s products so special for parents.
“We’ve been family-owned for over 70 years,” says Adam Segal, CEO of Storkcraft. “And our team is made up of families and parents who believe family bonding is the most important thing in the world. So, when we design for the nursery, it’s with these moments in mind.”
Storkcraft focuses on creating inspired designs, selecting the right materials for sturdy and long-lasting products, and of course, ensuring every product is rigorously tested to get that Juvenile Products Manufacturers Association (JPMA) certification. But the key, says Segal, is the human element; customer service.
“This is a new time for a lot of parents, these are uncharted waters, but we’ve been there, and we promise our customers that we’ll be there for them. From the moment we created the blueprints for a particular crib, to sharing design suggestions for a nursery through our live chat support online, to talking through assembly guidelines on the phone and how to use our new interactive assembly app, we never stop thinking about how we can make things easier for parents and young families, so they can just enjoy those family moments.”
On the heels of its 2018 Women’s Choice Award win as America’s Most Recommended Baby Furniture, Storkcraft is excited to launch several new products into its lineup, including the Monterey 3-in-1 crib, sized for modern living, the Rosehill upholstered crib, for a little touch of luxury, and all-new 3-in-1 Activity Walker, Rocker and Jumper. Each is available now in multiple finishes, with new colorways coming in the spring.
Storkcraft Manufacturing is a Vancouver-based industry leader specializing in the product design, innovation, manufacturing, and supply of parenting and nursery products, and has been doing so for over 70 years.
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