Introducing PALATE – A New Way to Experience Taste
Presenting a Sneak Preview at the IAAPA Asian Attractions Expo Singapore
14-16 June 2017
ICONPATH Curated Experiences is excited to present a sneak preview of their latest immersive product, PALATE at the 2017 IAAPA Asian Attractions Expo.
PALATE, heightens guests’ sense of taste by transforming a restaurant, bar or cellar door into a dynamic canvas that brings to life the venue’s history, explores the provenance of ingredients and celebrates the inspiration behind flavour combinations.
“PALATE enables guests to experience taste in entirely new ways by stimulating more than just their tastebuds. Each installation will tell a different story - visualising flavours with beautiful projected content that flows around the table and throughout the room, enveloping guests in a custom environment and soundscape that transports them to another world and providing unique tactile moments. The food or wine always remains the star while PALATE helps open guests’ imaginations to new sensations.” explains Michael Reid, Founder & Director of ICONPATH Curated Experiences.
PALATE has been in development for over 4 years, with a pop-up version first premiering at Mercedes-Benz Fashion Week Australia in 2015 in the form of an exclusive VIP dinner.
“The feedback we received during our trials was overwhelming and encouraged us to look for new ways to push the experience further by creating a format that could be presented for more than just a single night.”
Permanent installations of PALATE will be available from the second half of 2017 and will be the perfect pairing for any venue by increasing repeat visitation and social media engagement with a turnkey solution scalable from 5-500 guests.
For more information, call +61 3 9036 1851, visit iconpath.com or stop by the ICONPATH stand at the Asian Attractions Expo Singapore.
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About ICONPATH Curated Experiences
ICONPATH is a leading creator of multi-sensory Curated Experiences that immerse guests in a new world, whether at a resort, attraction, club, restaurant or retail location. Each is a meticulously designed journey that unfolds in a bespoke environment with integrated digital content, scent, sound, live theatrical moments and signature features such as food and beverage pairings and merchandise.
The ICONPATH team has collaborated with some of the world’s most iconic brands including Cirque du Soleil, Disney, Universal Studios, Expo 2010 Shanghai, Wanda, The Simpsons, YouTube, Google and Mercedes-Benz and offers end-to-end creative, design and production services as well as turn-key products with extensive customisation options that can be quickly deployed.
ICONPATH is based in Melbourne Australia but works on projects throughout the Asia Pacific Region and around the world, providing an international perspective balanced with a passion for creating original, site specific experiences.