Pizza Pie Cafe, an expanding restaurant franchise with 17 locations across 3 western states, announced today it has garnered a 2,336% return on investment from its mobile marketing initiatives between June and December of 2015. The combination of digital kiosks at every location, incentivized mobile offers, and a loyal customer base that has embraced mobile communications, has yielded great success for the franchise and its franchisees.
Pizza Pie Cafe has partnered with iVision Mobile, an experienced mobile marketing software provider, to power its mobile initiatives. "We use iVision's software to create customized opt-in web forms, manage our digital kiosks, and create personalized mobile offers for our customers," explains Dennis Jordan SR, V.P. Marketing/Franchise Sales for Pizza Pie Cafe. Pizza Pie Cafe has collaborated with iVision Mobile to design and execute a mobile strategy that drives repeat business and builds a loyal customer base. Between June and December of 2015, of the nearly 16K loyalty rewards earned, nearly 12K were redeemed, yielding an impressive 73% redemption rate for the franchise. "We have experienced tremendous success with our mobile coupons. On average, our text messaging and loyalty initiatives account for 28% of total sales," he adds.
"It's great working alongside a forward-thinking partner like Pizza Pie Cafe that has really embraced the mobile experience," explains Derek Simms, CTO and Co-Founder of iVision Mobile. "When you see such high customer adoption in our technology, you realize you have something very powerful."
The future looks bright for Pizza Pie Cafe and their franchisees. For the first half of 2016, Pizza Pie Cafe's customers have shown no signs of slowing down. Monthly kiosk activity has increased 8% from this time last year and mobile coupon redemption is at 77%, an all time high for the franchise.
About Pizza Pie Cafe'
Pizza Pie Cafe is a uniquely positioned family dining franchise offering a large variety of pizza, pasta, and salad options at one of 17 locations across the Western United States. The Pizza Pie Cafe franchise is currently expanding into available cities in Arizona, Colorado, Idaho, Montana, Nevada, Utah, and Wyoming. The Pizza Pie Cafe also provides gluten-free options for diners. For more information, visit http://www.pizzapiecafe.co
About iVision Mobile
iVision Mobile provides mobile marketing and communications software that empowers brands and agencies to engage consumers across a diverse range of industries from small businesses to Fortune 500 companies. Specific clients include NBA teams such as the Houston Rockets, Milwaukee Bucks, Indiana Pacers, and the Miami Heat, outdoor shopping and entertainment venues such as The Grove in Los Angeles, and national and global brands such as Philips, Comcast, and KFC. For more information, please visit https://www.iVisionMobile.com.