Armstrong Flooring will feature its newest collections of trend-forward designs in hard-wearing, low-maintenance floors for retail environments – from clothing stores to groceries – including the latest innovations in multilayer flooring and luxury vinyl tile, as well as natural hardwoods, at the 2018 Global Shop tradeshow, exhibit booth #2216.
"Retailing is all about the experience, and nothing sets the visual foundation of a store like the choice of flooring. Flooring is the critical first impression," says Robert Brockman, Segment Marketing Manager, Commercial, Armstrong Flooring.
In addition to aesthetics, the floor plays a practical role in the shopping experience. "Many times, whether the customer knows it or not, the floor is driving the traffic by way of design. Color and pattern on the floor can guide the visitor, keep an open look and help define featured spaces," says Brockman.
Armstrong Flooring’s newest introduction is PRYZM™, an innovation in waterproof and dent resistant flooring. This revolutionary floor is a first-of-its-kind rigid core flooring product, marrying award-winning designs and unparalleled performance. The waterproof hybrid flooring is skillfully engineered for the small retail environment with beautifully authentic designs and unmatched durability. The innovative hybrid structure starts at the top with a commercial-grade wear surface that resists scratches, gouges and dents better than the vinyl wear layers found on other multilayer flooring products. When exposed to water, planks will not swell, buckle or lose integrity. Ideal for boutique retail applications, these floors look newer for longer and deliver chic, realistic hardwood designs seldom seen on such high-performing floors. The visuals can help define a store’s brand image while offering durability to withstand the heavy foot traffic, heavy displays and periodic refreshes that occur in today’s retail spaces. There is little to no downtime in installation, saving time and money.
Natural Creations® with Diamond 10® Technology is a cutting-edge solution for retail and other commercial environs. The patent-pending technology harnesses one of nature’s strongest substances: cultured diamonds, with all of the properties of real diamonds, one of nature's hardest substances. Since its unveiling, Natural Creations with Diamond 10 Technology has reset the industry standard by offering the industry’s highest scratch, stain and scuff resistance. The collection is available in an array of patterns to reflect the natural look that is increasingly popular in today’s retail designs along with modular shapes and sizes inspired by the natural beauty of wood, the colors and organic variations of stone and the distinctive woven-like appearance of textiles.
Whether solid or engineered, hardwoods create warmth and visual complexity, allowing interior designers and architects to cultivate restaurant and boutique retail settings that feel fresh and welcoming. And the latest hardwoods from Armstrong Flooring provide a durable, multi-faceted range of products that span a broad range of species, colors, finishes and styles, from the multi-species, multi-width Woodland Relics™ which looks and feels like true reclaimed boards, to the gentle color washings of the wire-textured woods from the premium HomerWood® brand.
"While there are many choices in flooring, there is no one perfect flooring material for every retail situation. The area of the country, the type of establishment and the performance requirements are just a few of the factors that affect the final selections," says Brockman. "Armstrong Flooring is proud to offer stunning visuals, flexible options and durable solutions to help retailers create and maintain an atmosphere that engages customers and encourages them to share their experience of their brand for years to come."
###
Armstrong Flooring, Inc. (NYSE:AFI) is a global leader in the design and manufacture of innovative flooring solutions that inspire spaces where people live, work, learn, heal and play SM. Headquartered in Lancaster, Pa., Armstrong Flooring is the #1 manufacturer of resilient and wood flooring products across North America. The Company safely and responsibly operates 15 manufacturing facilities in three countries and employs approximately 3,600 individuals, all working together to provide the highest levels of service, quality and innovation to ensure it remains as strong and vital as its 150-year heritage. Learn more at www.armstrongflooring.com.
Media Contact: Michele Zelman, 1-718-859-6766, mjzelman@armstrongflooring.com