Dickies® Launches Temp-iQ™ Advanced Cooling Tees at Outdoor Retailer 2017 Summer Show
Designed with Dickies Pro Staff feedback in mind, Dickies Cooling Tees deliver high performance at an unmatched value.
FORT WORTH, TEXAS (July 26, 2017) – Dickies®, the world’s leading performance workwear brand, introduces Temp-iQ™ Advanced Cooling Tees, the brand’s most innovative performance tees yet. These performance tees are launching under a new body regulating, temperature control product category known as Dickies Temp-iQ.
The Advanced Cooling Tee collection includes two innovative styles: the Performance Cooling Tee and the Technical Cooling Tee, each built with HeiQ® technology that quickly wicks away moisture while releasing a cooling sensation to keep you dry and comfortable – no matter the task.
- The Performance Cooling Tee is available in both short-sleeve priced at $14.99 and long-sleeve priced at $16.99, and features raglan sleeves to give you maximum range-of-motion, a convenient chest pocket to provide easy access to gear and the same reliability you’ve come to expect from Dickies.
- The short-sleeve Technical Cooling Tee, priced at $16.99, is constructed with birdseye mesh for maximum ventilation and features SilvadurTM odor protection technology which provides long-lasting freshness.
“While talking with customers in the field, our team discovered that a majority of workers reported heat as a pain point on the job,” said Brian Sheedy, Dickies SVP of Design and Merchandising. “Knowing that these guys need something to help cool them down, we wanted to design a work tee that would not only wick their sweat but keep them cool at the same time.”
Dickies Temp-iQ Advanced Cooling Tees are field-tested and approved by Dickies Pro Staff, a group of real workers with honest opinions about what matters to them on the job. Dickies Pro Staff is nation-wide and spans multiple industries, providing valuable feedback necessary for validating the innovative performance and comfort of Dickies Advanced Cooling Tees.
“By creating the Temp-iQ category, we’ve made a commitment to offer high performance apparel at a value that no other workwear brand can match,” said Brent Streit, Dickies VP of Marketing. “Our Advanced Cooling Tees deliver comfort to hard-working people at a price that everyone can afford.”
The Outdoor Retailer Summer Show attendees and media can preview Dickies Temp-iQ Advanced Cooling Tees at booth #16042 in Salt Lake City, July 26-July 29. To learn more about the collection, click here for the digital media kit. The Cooling Tees will be available for consumer purchase in spring 2018 at national retailers and online at Dickies.com.
About the Dickies® Brand
Dickies®, the world’s leading performance workwear brand, has provided workers with durable, functional and comfortable workwear since 1922, pioneering such iconic styles as the 874® work pant. As the flagship brand of Williamson-Dickie Mfg. Co., the Dickies® brand portfolio continues to evolve and today includes modern apparel, footwear and accessories for men, women and kids. The brand’s range of products is available in more than 100 countries, allowing individuals around the world to experience the performance of Dickies®. For more information, visit www.dickies.com or follow the brand on Facebook, Instagram and Twitter.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of professional grade performance workwear - designing, manufacturing and delivering innovative work apparel for generations. Based in Fort Worth, Texas, the company’s collection of brands offers superior quality products at an unmatched value across an assortment of apparel, footwear and accessories in more than 100 countries, spanning six continents. Williamson-Dickie employs over 7,000 individuals worldwide and its products are sold through a network of owned retail stores, franchisees, volume retailers, department stores, independent stores and online sites under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.
Dickies Media Contact
Sarah Lane, imre
(410) 821-8220
dickiespr@imre.com