For immediate release: CHILLAZ climbing apparel debuts in North America Bainbridge Island, WA (July 19, 2017) – CHILLAZ was born in the Tyrolian Alps of Austria. Surrounded by breathtaking mountains, the region boasts tremendous rock climbing and fantastic skiing. The brand was born and bred in this region and the roots run deep with both pride for the region but also in two themes: Search and Respect. The formative years for Chillaz found the passionate climber/owner/entrepreneurs searching for something different in their apparel. They were seeking a fresh approach that fused the athletic nature of rock climbing and spanned into lifestyle wear that performed at a different level. Like a chef of a new restaurant concept, the founders began by bringing together the best ingredients to create a new taste in fit, feel and function from what was available. This passion for seeking the best in textile development blended with fresh and creative design, continues to fuel Chillaz today. Chillaz has a strong respect for the environment and tries to keep the supply chain tight by building the product in Europe, sourcing textile from Europe and sourcing mainly natural, sustainably based fibers. The brand is distributed at all the major retailers in Continental Europe and now it is time to share this with the North American Market. “We see a great opportunity in North America for the brand. The hand and performance outshine the basic apparel so prevalent today and the detailing of the styles brings a contemporary element of freshness to the customer. Once you wear these garments, they will become your most cherished items in your wardobe”, says David Fitzgerald, Principal/Owner of Chillaz North America. “Chillaz is thrilled to enter the US and Canadian markets, and we are looking forward to bringing our brand to the North American climbing community,” says Ulf Kattnig, CHILLAZ The Spring 2018 Apparel and Accessory line will be on display at ORSM17 in the CHILLAZ booth #169. About CHILLAZ CHILLAZ is committed to developing and experimenting new fiber technologies to yield performance driven apparel with fresh collections every season. The collections are built for an active climbing lifestyle so the garments can easily take you from the gym or the crags to town with style and ease. Integrity and transparency are important with regard to the supply chain and all the raw materials are sourced in Europe, manufactured in Europe and brought fresh to the world. For more: https://www.chillaz.com/team/chillaz-story Media Contacts: David Fitzgerald 206-890-9410 fitz@chillaz.com