From: Nancy Trent /Pam Wadler
Trent & Company, Inc.
594 Broadway, Suite 901
New York, NY 10012
(212) 966-0024
pam@trentandcompany.com
For: Wallaroo Hat Company FOR IMMEDIATE RELEASE
WALLAROO HAT COMPANY TO DEBUT NEW INNOVATIVE 2018 COLLECTION
BOULDER, Colo. – Wallaroo Hat Company, the innovative Aussie inspired headwear brand that combines fashion and long-lasting sun protection, will give exclusive peak at its 2018 collection of hats for men, women and children.
Wallaroo’s new 2018 collection boasts of 13 new styles and 17 new colors in current styles that deliver the quality and fashion-forward protection that has solidified them as the go-to brand for superior hats. Recognized for their sun protective and packable headwear, Wallaroo creates styles for women, men and children that block out 97.5% of the sun’s harmful rays.
Wallaroo hats are made for women, men and children from raffia, microfiber, cotton twill, poly-ribbon, poly-braid and poly-straw, making them extremely versatile and convenient for travel. An internal or external drawstring can be found in each hat that ensures a perfect for fit all head sizes. Wallaroo hats are a staple for sun-conscious and style -savvy that will keep the entire family fashionably protected.
Along with providing protection and style Wallaroo Hat Company is committed to the elimination of skin cancer and each year donates 1% of its profits to skin cancer research, education and prevention in the United States. Wallaroo is also proud to be a member of the B Corp community using the power of business to address social and environmental issues, build strong local communities and provide great places to work.
Wallaroo’s 2018 new additions include:
Women’s
·Sedona- A classic fedora shape updated with a modern Aztec flair! Made from 100% paper braid with 3½" structured brim this light weight hat provides significant shade, an adjustable fit and the right amount of style.
·Riviera-This style combines a light, narrow braid on top and a dark, wider weave down below, this hat is a simple study in contrasts. 3½" brim is just the right size for style and protection and an adjustable drawing provides a fantastic fit!
·Aria-Part of the W Collection this simple, elegant style delivers maximum protection with an oversized 4½" brim and will block 97.5% of the sun’s rays and an interior strap ensures a perfect fit.
·Amelia- A rounded crown and a 3¾" upturned brim create the silhouette for one of Wallaroo’s most popular styles and a slim faux leather trim adds a distinct touch and an adjustable inner delivers a custom fit.
·Hannah-The typical cowboy hat gets modern update with darker colors and a studded leather trim add a slight twist to the typical cowboy hat. 3" brim is edged with wire for easy adjustments and an adjustable inner drawstring delivers a customizable fit.
·Piper- This cute and comfortable floppy cotton hat is the perfect beach companion. Besides bringing style to a casual day by the pool or at the beach, a 3¾" brim delivers long-lasting sun protection.
·Victoria Sport- Finally! Wallaroo’s most popular fabric is available in a sporty, compact shape. A 3" brim shades the face and neck without interrupting active lifestyle. It’s also the hat for travel because it can be tossed in a suitcase or backpack without losing its shape.
Men’s:
·St. Tropez Fedora-This eye-caching, color-blocked hat is now available for men. A 2¼" structured brim provide the right amount of shade. This 100% paper-braided lightweight hat is the perfect accent to any outfit.
·Gabe-Stand out from the crowd in this hat thanks to its distinctive suede trim around the brim and crown. This fashion forward men’s hat provides ultimate protection with its 3" brim and a flawless fit thanks to an adjustable inner draw string.
·Avery-Made with 100% Japanese glazed paper, this lightweight style combines sophistication and comfort for hot summer days. Metal eyelets increase air flow to cool your head and 2½" brim delivers much needed protection.
·Justin-A classic everyday style for men with impeccable taste. A 2" brim gives this hat the classic fedora shape and a black ribbon trim gives it a modern twist that still delivers ultimate protection.
Children’s:
·Maui-Charming floppy hat in a retro-Hawaiian print fabric that fits ages 1-2½ years. A Velcro chin strap keeps it secure 2" brim and it can be packed in suitcase without losing its shape, making a perfect companion for the tiniest traveler.
·Riley-Flowers and palm trees represent fun in the sun and that's just what you'll get! This 100% cotton hat fits ages 5-12 years, is crushable, and delivers long lasting protection and any time fun!
About Wallaroo Hat Company
The Boulder, Colo.-based Wallaroo Hat Company manufacturers an Aussie inspired line of UPF 50+, colorful, fashion-forward everyday hats. Wallaroo was founded by Stephanie Carter and Lenya Shore in 1999 after a trip to Australia where they discovered the Aussie secret to sun protection. Wallaroo hats are available at www.wallaroohats.com, in catalogues and more than 4,000 outdoor, resort, golf, gardening and boutique retail stores throughout the United States. For more information, or to view collections please visit www.wallaroohats.com.
# # #
EDITOR’S NOTE: For more information about Wallaroo Hat Company, or to arrange a meeting with Wallaroo Hat Company please contact Nancy Trent or Pam Wadler at (212) 966-0024.