FOR IMMEDIATE RELEASE: 10/18/2017
a2z, Inc. and Center for Exhibition Industry Research (CEIR) are pleased to announce the launch of the cloud-based CEIR Exhibitor Retention Benchmarking Tool, which leverages business intelligence capabilities powered by a2z.
The CEIR Exhibitor Retention Benchmarking Tool enables show organizers to calculate the exhibitor retention rate for a given event and then measure it against key benchmarks, including the overall exhibition industry and the specific industry sector. It also enables them to review their event's percentile rank.
"The CEIR Exhibitor Retention Benchmarking Tool equips exhibition organizers with important information on how their show’s exhibitor retention compares to other shows in their industry sector and the exhibition industry overall.” said Cathy Breden, CEO, CEIR, “It is a great resource for providing insights into whether a show's trend line is higher or lower than the average, and of course, if it is lower then some proactive strategies need to take place to ensure the health of the exhibition. CEIR appreciates the opportunity to work with a2z in making this valuable tool available."
"Show organizers require smart analytical resources to accurately and effectively gauge how their tradeshows are performing over a period of time." said Rajiv Jain, CEO, a2z, Inc., "Available to the entire exposition industry as a free resource, this new benchmarking tool is sophisticated in its methodology, yet extremely easy to use. We'd like to thank the CEIR team for collaborating with a2z to provide such a useful tool for tradeshows and exhibitions."
Contact us for more information on the CEIR Exhibitor Retention Benchmarking Tool and additional resources to expedite and increase the ROI from your events.
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