ALBUQUERQUE, NM (March 9, 2017) – Kabana | Handcrafted Fine Jewelers, the leader in inlaid jewelry, is thrilled to announce their Brand video, entitled “The Letter” won Best of Show at the 2017 AAF-New Mexico ADDYS (American Advertising Awards). McKee Wallwork + Co, an Albuquerque based adverting agency, created and produced the winning video.
The video which features women going through the trials and tribulations of life, opens with a father narrating a letter to his daughter. “The Letter” creates an emotionally driven campaign that will have broad appeal to all independent, sophisticated and strong women. It touches those who have experienced the ups and downs of life, the obstacles and uncertainties and have pushed through to overcome all the challenges and adversity.
“The Letter embodies the spirit of the brand and highlights the inner strength within all women,” said Sofia Eleftheriou, Design Director, Kabana. “When we look at our customers all over the world, we find a sense of maturity and sophistication that has almost nothing to do with age and everything to do with their positive self-image and life experiences. The Letter pays tribute to these women and their inner force and beauty, which defines the brand.”
Since the beginning, Kabana has set itself apart in the jewelry and design world with its unique inlaid jewelry. This new campaign advances the brand story and connects it to the cultured woman who has found her independence and is a risk taker.
About Kabana
Since 1975, Kabana continues to be an industry leader and creator of handmade contemporary inlay jewelry. Always operating, designing and producing in Albuquerque, New Mexico, USA, Kabana’s craftsmen have acquired centuries of collective experience in the art and perfection of inlay. Founder Stavros Eleftheriou has led his artisans to new heights of design with their signature inlay jewelry, the brand’s hallmark. Kabana jewelry is an American creation of the hand and the heart.
Kabana’s jewelry is made entirely in the USA, a guarantee of its remarkable quality. From the initial sketch to the final touch, Kabana produces magnificent jewelry with a unique character. Kabana’s jewelry design is innovative and contemporary. The unique timelessness of their collections, their gorgeous shapes and fluid movement spectacularly enhance the beauty and personality of whoever wears them.
About the ADDY Awards
The American Advertising Federation – New Mexico handed out its annual ADDY Awards on Feb. 25. 2017. The ADDY Awards Competition is a national competition conducted each year by the American Advertising Federation. Entries were judged based on creativity, originality and creative strategy.
Contact
Sofia Eleftheriou
Design Director, Kabana
616 Indian School Rd. NW, Albuquerque, NM 87110 USA
media@kabana.com