FOR IMMEDIATE RELEASE
Valenza, Italy – May 16th, 2017 – To mark the momentous milestone of its 50th Anniversary in 2017, Picchiotti has created L’Anfiteatro, an 8.05-carat ruby ring inspired by a classic amphitheatre and designed by founder and CEO, Giuseppe Picchiotti. The ring will make its North-American debut at the Couture Show in Las Vegas (June 2 – 6). Picchiotti will also unveil 2017 Collection featuring Picchiotti Signature Pieces, and the company’s new and innovative Xpandable™ Collection of rings and bracelets.
“For our 50th Anniversary I wanted to create a jewel that captured the essence of Picchiotti style and craftsmanship,” said Mr. Picchiotti, “while keeping the spirit of innovative creativity very much alive and moving forward. I believe L’Anfiteatro is all that and more, a remarkable ruby, and a setting deeply infused with the essence of Picchiotti style.”
About L’Anfiteatro
The Picchiotti 50th Anniversary Ring is reminiscent of an amphitheatre, with three fans of “seats” (baguette diamonds) looking over the “leading actor” (the oval ruby).
Weighing over 8 carats, the remarkable ruby is an exceptionally beautiful stone that has been classified as entirely natural, with no heat-treatment or color enhancement, which is very rare for a ruby of this size.
To celebrate its 50th Anniversary in 2017, Picchiotti has published a prestigious book: PICCHIOTTI: THE FIRST FIFTY YEARS, by esteemed jewelry historian and contributing editor for the Financial Times, Vivienne Becker. The 248-page book will make its North-American debut at the Couture Show in Las Vegas (June 2 – 6). Susan Jacques, President and CEO of the Gemological Institute of America (GIA), has written the foreword.
“On the occasion of our 50th Anniversary, I am thrilled to unveil this glorious book by Vivienne Becker, the story of our family’s half-century of love and achievement” said Giuseppe Picchiotti, founder and CEO.
Mr. Picchiotti will host a Champagne Reception to celebrate the book and the 2017 Picchiotti Collection, including the 50th Anniversary Ruby Ring L’Anfiteatro, on Friday June 2nd, and Saturday June 3rd, from 4:30 to 6:30PM, in the Lafite Ballroom, Salon #418 – RSVP to duvall@luxbrandgroup.com.
About the Book
PICCHIOTTI: THE FIRST FIFTY YEARS traces the astonishing journey of Giuseppe Picchiotti, from his birth in Valenza, Italy’s jewelry center, to his position today as the head of a classic Italian Fine Jewelry company revered around the world.
About the Author
Vivienne Becker is an internationally renowned jewelry historian and contributing editor for the Financial Times’ “How To Spend It” magazine. She is the author of numerous articles and several books on the history of jewelry and jewelry making.
About the Design
PICCHIOTTI: THE FIRST FIFTY YEARS was designed in London under the artistic direction of Misha Anikst of Anikst Design, and printed in Italy.
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