JEWELMER JOAILLERIE, an international luxury brand established in 1979, has been creating high jewellery that combines the poetic charm of French design with the grandeur of the Philippines’ national gem: the rare, golden South Sea pearl.
Each inspired design is built on the golden heritage of Place Vendome, the center of elegance and jewellery in France. It has been 38 years since French pearl farmer Jacques Branellec and Filipino entrepreneur Manuel Cojuangco established the brand and reshaped the landscape of jewellery design. This year, elevating the marvel of creation to grander heights, Jewelmer launched its Spring Summer 2017 collection.
To introduce the jewellery, models wearing the silhouettes of celebrated Filipino fashion designer Joey Samson led the show, parading delicate pastels that highlight the beauty of the feminine form. Here, guests were introduced to a collection created with the most vivid inspirations. Jewelmer Joaillerie’s Spring Summer 2017 collection celebrates the spirit of life, experienced through the vibrant energy of nature, through the beauty of travel, or through a moment in time.
Life in Nature
Paying homage to the immensity of nature, Quetzal, Tropics, and Giverny depict the glorious forms of the living world. Known as the fabled bird of Guatemala, Quetzal symbolizes freedom, flight, and the resonance of songs. Nature’s inexhaustible bounty inspires Tropics’ elegant designs, where beauty endures through the bloom of golden flowers. In Giverny, the secret garden of a French impressionist springs to life, telling of the art birthed by the spectacle of nature.
Capturing a Journey
Collections like La Parisienne, Guimard, and Voile D’or celebrate life’s exciting journeys. Moments in the city of light and romance—be it a stroll in Rue de La Paix or a night at the Moulin Rouge—are made eternal in the charms of La Parisienne. Guimard transports us back to the sensuous glamour of French Art Nouveau, recalling how the curving forms of a French architect, Henry Guimard, shaped the culture of an era. The whimsy of the sea and the lure of travel are echoed in Voile D’or, suggesting how every traveler is formed by the journey she undertakes.
Moments in Time
Magnifying graceful nuances found in the quiet hours and the poetry of a moment, Zen, Nids D’Ange, and Luminescence speak of how artistic scenarios inspire the rhapsody of the mind. Luminescence evokes moonlight dancing on the sea. In the Zen collection, pieces portray peacefulness inspired by spectral gardens, silver rain, and golden light. In Nids D’Ange, meaning “angel’s nest,” a luminous nest of diamonds radiates the timeless allure of the golden pearl—highlighting the beauty of life through nature’s grand design.
Through nature, travel, and the magic of a moment, the vibrant collections are a tribute to life and the shared legacy of creation. “I believe that this year, our design team has really challenged the way we approach pearl design, bringing our jewellery and the brand into this exciting new chapter,” says Jewelmer Joaillerie Executive Vice President and Deputy CEO Jacques Christophe Branellec. “We are looking forward to the new journey that these new collections will inspire.”