Todd Reed, Inc, the pioneer and industry leader of artisanal luxury jewelry and design, announces the launch of the Forged as One™ campaign. Amplifying the core of the Todd Reed brand experience, Forged as One™ brings the designer and his team of artisans together into one story--"One Language. A Collective Voice." This campaign signals the beginning of Todd Reed’s 25th year in business.
Todd Reed Turns 25:
To celebrate Todd Reed’s 25th year as the owner of rough diamond jewelry and innovative design, every piece created in the Boulder Studio will be hallmarked with a specially created anniversary stamp. The new stamp incorporates "25" into the Todd Reed octahedron brand mark to create an entirely new mark for 2017.
The Story of Forged as One™: One Language. A Collective Voice
The way Todd Reed jewelry is made is a key part of the brand story: artist and artisans in collaboration. A system of monograms (hallmarks) have been created for each master jeweler. Together with the Todd Reed signature hallmark, the lockup becomes a strong statement of provenance that acknowledges the relationship each maker has with the pieces they create.
Forged as One™ also speaks to the way Todd’s design vocabulary places stones and metals in dialogue with one another. Every detail is integral to the whole.
Forged as One™ Video
The Forged as One™ video (available for viewing on the website and Youtube) invites the viewer into the Todd Reed studio experience and renders the relationship between Todd and his team of master jewelers. The Forged as One™ video was produced by Manhattan-based Benard Creative.
Follow Forged as One™ on Instagram: #ForgedasOne
Follow Todd Reed’s 25th Year in business on Instagram: #ToddReed25