For Immediate Release Contact: Lauren Holzman
January 10, 2017 (858) 688-6988
Lauren@mintpublicity.com
SOFTSCIENCE LAUNCHES 2017 FOOTWEAR LINE AT OUTDOOR RETAILER EXPO
NASCAR’s Michael Waltrip and Chevy Florida Insider Fishing’s Captain Rick Murphy Are Fans
Salt Lake City, UT – Offering guide-trusted supreme comfort for life on the water, Outdoor Retailer Expo attendees will be the first in the country to wear the brand-new line of SoftScience footwear.
Designed by sailors, fishermen and outdoorsmen, SoftScience takes comfortable, casual footwear to a new level. At the core of the shoes’ construction is a proprietary material called Trileon—a closed-cell copolymer that allows the shoe to be lightweight, supportive and superbly cushioned—all at an attractive price. Every pair features a removable, washable insole and a slip-resistant outsole that won’t mark decks.
Stop by booth # 31197W during the Outdoor Retailer Expo, January 10 – 12, 2017 to try the following styles:
- THE FIN 2.0 — Significant upgrades were made to the world’s most comfortable performance boat shoe. This lace-up water shoe with a self-draining system and all-synthetic mesh upper dries quickly, offering best-in-class foot support and traction on wet and slippery boat decks.
- THE TERRAFIN — The ultimate fly fishing wading boot is lightweight, slip-resistant on moss-covered bottoms, and features a soft Trileon sole to conform to uneven rock. It also drains faster than any other wading boot.
- THE FIN BOOT — High draining Fin outsole with fast-drying neoprene and mesh upper, side zip and top web strap.
- THE DURANGO CANVAS — A stylish, new slip-on with supreme cushion and support.
-more-
SOFTSCIENCE LAUNCHES 2017 FOOTWEAR LINE 2/2/2/2
“SoftScience footwear has breakthrough technology combined with best-in-class traction and foot support on wet surfaces,” says SoftScience CEO, former NFL player and fly fisherman Kevin Lamar. “We’ve worked closely with captains and pro fishermen to expertly refine our water shoes, offering significant changes including enhanced styling and slimmer outsoles. We listened to wearer feedback and have also expanded the line to include an entirely new innovation in fishing boots that are both quick drying and self-draining. “
SoftScience water shoes are a favorite with fishing captains. “Technology has changed. Like marine electronics and outboard engines, water shoes have evolved,” says Chevy Florida Insider Fishing Report Captain and Tournament Fisherman Rick Murphy. “Water shoes used to hold odors, scuff and scratch my boat decks. My SoftScience shoes are boat and water friendly – they don’t leave scuff marks, don’t wear on boat decks and are extremely comfortable and stylish.”
For NASCAR’s Michael Waltrip, SoftScience also makes an ideal golf shoe. After competing in Season 19 of ABC-TV’s Dancing with the Stars, NASCAR Driver and avid golfer Michael Waltrip developed painful plantar fasciitis. After trying different treatments, he was introduced to SoftScience.
“I was at the golf course when I realized I forgot my golf shoes,” said Waltrip. “I played 18 holes in my SoftScience shoes and was amazed at how great my feet felt after the last hole.”
SoftScience shoes come in a variety of slip-on, sandal and lace-up styles for boating, fishing and the great outdoors. SoftScience, Inc. is headquartered in Oceanside, Calif. Crafted to feel good; the shoes are uniquely different and based on true footwear innovation. To purchase SoftScience footwear, visit www.SoftScience.com or visit Facebook, Instagram, Twitter or Pinterest.
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