Located in beautiful Durango, CO, Zuke’s® has been powered by passionate pet lovers now for over 20 years. We are obsessed with experiencing all that life has to offer and believe that being active and exploring the outdoors leads to a healthier and more fulfilling life for both people and their pets. For us, it’s about living life together and fueling those adventures with wholesome nutrition. It all began in 1995 after a hike with his dog Zuke in the mountains near Durango, Colorado. Patrick Meiering noticed Zuke had become exhausted, so he fed Zuke a piece of his energy bar and an industry was born. To this very day, every Zuke’s product is made with the same love, care and commitment to our pets that Patrick had for Zuke two decades ago. We know that nature provides everything dogs need to live healthy lives, and that’s why a simple, real and wholesome approach to food is at the forefront of every product we pioneer. Zuke’s: Live life off leash™ .
CORE VALUES
The following core beliefs, and our passion for pets, shape everything we do at Zuke’s. Everyday.
Be Healthy: Nutrition fuels our pets’ healthy lives and outdoor adventures. So it’s only fitting that we give them treats that support their fun-loving lifestyle. This is why all of our products are crafted with the health and nutrition of pets in mind.
Be Active: Based in Durango, Colorado, we’re passionate not only about pets but also about the outdoors – those big, wide-open spaces where dogs and their people can go to feel alive. No matter where we live, we can find adventure anywhere.
Be Devoted: We aspire to be as devoted to our pets as they are to us. This devotion to living life for and with each other is what motivates us to be the best company we can be. Our passion for pets shapes everything we do at Zuke’s. Every day.
The Zuke’s® Difference: Quality Treats You Can Trust
Consistent Quality: At the most basic level, we wouldn’t feed our pets anything that we wouldn’t eat ourselves and our ingredient selection and sourcing demonstrate that. We’ve beenin the treat business for over 20 years and never had a recall, ever. That speaks volumes about the quality of Zuke’s treats. You can trust Zuke’s to continue to provide high-quality, wholesome treats that support a pet’s health and happiness. Proof is in the pudding. Or, should we say, proof is in the treat?
Stringent Standards: We proudly manufacture all of our treats in the United States and New Zealand. Zuke’s set the bar high for each of our suppliers to use only the highest-quality ingredients under stringent U.S. quality standards. Click on any of the product ingredients on our website to see where each one comes from and to learn how it benefits the health of your pet.
Premium Ingredients: Zuke’s believes that real food means real nutrition, real energy and real health, so we only use the best, real meats, fruits and vegetables in our treats. Compare the ingredients from any Zuke’s treat to what’s in your kitchen pantry and you may be surprised. All of our treats are completely free of the most common allergens – wheat, corn and soy – along with all the fillers, by-products, artificial colors and flavors. We’ve made more room for the good stuff: natural, easy-to-understand, wholefood ingredients.
Grain-Free Choices: We also make a lineup of 100% grain-free products, which are designed for dogs that have negative side effects from consuming grains. Zuke’s helped bring awareness to this food allergy issue and pioneer the grain-free trend, so our consumers are well versed in the benefits of low or no-grain diets. When we do use grains, they are low-gluten options like oats and rice.
Protein Variety: Many of Zuke’s treats are made with alternative proteins including lamb, wild rabbit, pork, turkey, duck, salmon and venison. These delicious meats are the primary ingredient in our treats and pack a nutritional punch of protein packed fuel. While some dogs need these substitute proteins because of an allergy to more traditional ones, each variety offers a tasty adventure.
Powerful Treats: Zuke’s treats combine pure protein with antioxidant-rich wholefood ingredients to offer wholesome and energizing nutrition. No matter what the adventure, be it swimming in a lake, hiking up a mountain or running in the park, Zuke’s offers trail-tested recipes with easy-to-understand natural ingredients that provide dogs with the fuel to lead the way.
Giving Back: In 2001, the company namesake and Chief Canine Officer, Zuke, passed away from cancer. To honor Zuke’s memory and to help families pay for cancer related care, Zuke’s helped create The Dog and Cat Cancer Fund™. It is an organization that helps pets get life-saving cancer treatments they need when the pet parent can’t afford the costs. Zuke’s donates a portion of every sale to this independent non-profit organization. Since the fund was created in 2007, Zuke’s support has totaled over $250,000 and directly helped over 200 dogs and cats get cancer treatment.
About Zuke’s
Located in Durango, Colorado, Zuke’s is a leading provider of natural pet treats and a dog food innovator. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter.
Introducing NEW Zuke’s® PureNZ™ Jerky Dog Treats
New Lineup Features Regionally Sourced Ingredients Straight from New Zealand Durango, CO – Zuke’s®, a natural dog food and treat company, is introducing PureNZ™ Jerky Dog Treats, a new lineup of jerky treats made from the best regionally sourced ingredients
straight from New Zealand. Handcrafted in small batches for “farm-to-dog” freshness in every pouch, each PureNZ limited-ingredient recipe contains 80-90% real meat protein plus high-quality fruits and vegetables sourced within 150 miles of the manufacturing facility in New Zealand. From free-range, grass-fed beef to green-lipped mussels, salmon and whitefish harvested right off the coast, adventurous dogs are in for a treat with this new lineup of grain-free, gluten-free and GMO-free recipes! Zuke’s PureNZ Jerky Dog Treats are available in four forms:
• Bites: Meaty jerky bites made with grass-fed beef, fresh herbs, and native proteins like venison, rabbit or lamb. At only four calories each, dogs can enjoy these protein-rich Bites daily. Recipes include: Beef with Rabbit, Beef with Lamb, and Beef with Venison.
• Cords: Innovative jerky sticks featuring tasty combinations of grass-fed beef and poultry. Each soft cord can be torn into smaller bites, making them the perfect on-the-go treat. Recipes include: Beef & Turkey, Beef & Chicken, and Beef & Duck.
• Cuts: Starting with grass-fed beef and fresh peas, these thin slices of meat come in three “surf & turf” combinations, including: Beef with Salmon, Beef with Whitefish, and Beef with Green Lipped Mussel.
• Steaks: These soft slices of grass-fed beef combined with fresh veggies are a premium indulgence that will get tails wagging! Recipes include: Beef with Carrot, Beef with Potato, and Beef with Sweet Potato.
“When it came to sourcing the primary ingredients for our new jerky treats, New Zealand was an easy choice,” shared Zuke’s Director of Innovation, Chris Meiering. “The country’s unparalleled commitment to quality and the ethical treatment of animals, along with its rolling hills and pristine waters, make New Zealand home to some of the best, natural ingredients in the world.”
Zuke’s PureNZ lineup will be available at pet specialty retailers nationwide for an MSRP of $8.99 per 5oz bag.
Zuke’s® Launches New Enhance Daily Functional Chews for Dogs
Nature-Inspired, Grain-Free Support for Dog’s Daily Health Zuke’s® is introducing a new line of Enhance Functional Chews that are designed to support a dog’s daily health. Made from some of the best herbs and high-quality ingredients that nature has to offer, Zuke’s Enhance Functional Chews are available in the following forms: Calming, Digestion, Endurance, Fresh Breath, Mobility and Shiny Coat. These cutting edge formulas are crafted with the help of a PhD herbalist and research findings from the latest scientific data.
Whether its chamomile and L-theanine for calming, or turmeric and MSM for healthy hips and joints, each form’s primary functional
ingredients are listed on the front of each package. They help support and maintain your dog’s proper body function so he can continue to live a healthy, active life. Crafted in the USA with the earth’s best ingredients in small batches, these grainfree tender chews are highly palatable. Each variety is available in peanut butter and chicken and should be used for the specific issues the product was designed to support rather than as a general treat for training.
At Zuke’s, quality control is our number one priority. Zuke’s lineup of Enhance Functional Chews are comprised of treats and supplements that are overseen by regulatory bodies. The Association of American Feed Control Officials (AAFCO) oversees the ingredients used in our food and treats while the National Animal Supplement Council (NASC) oversees our supplements. Zuke’s
Enhance Daily Functional Chews will be available at pet specialty retailers nationwide in 5oz bags for an MSRP of $9.99. Follow feeding instructions based on the dog’s size.
Introducing Zuke’s® Puppy Naturals™ & Zuke’s® Tiny Naturals™ for Training
New Moist Treat Varieties Designed for Puppies’ Nutritional Needs and Small Breed Dogs Durango, CO – Zuke’s® is expanding its best-selling Zuke’s® Mini Naturals® lineup to include new varieties designed for puppies and small breed dogs. Following in the footsteps of Zuke’s Mini Naturals, the leading treat for dog trainers across the country, both new moist dog bites are highly palatable, small in size, and made with a mouthwatering formula that completely captivates dogs. Within seconds of catching a whiff of Zuke’s® Puppy Naturals™ or Zuke’s® Tiny Naturals™, Fido is focused, excited, and ready to learn.
Zuke’s Puppy Naturals are tiny morsels crafted with the special nutritional needs of puppies in mind. Packed with protein, rich in Vitamin A, C and E, and loaded with DHA and EPA to help support healthy brain development, Zuke’s Puppy Naturals are a perfect complement to a pup’s sensitive stomach, developing taste buds, and playful spirit. The lineup comes available in Salmon & Sweet Potato, Pork & Bacon, and Lamb & Chickpea recipes. At a new, low-calorie count of less than 1 ½ calories per treat, Zuke’s Tiny Naturals are designed in an itsy bitsy size for small breeds and perfect for delivering rewards frequently when training. The lineup comes available in Tasty Peanut Butter, Tasty Chicken, and Delightful Duck recipes. Each naturally delicious treat is made in the USA with added vitamins and minerals and is completely free of harsh additives, preservatives, and the common allergens grain, wheat, corn and soy.
Shared Zuke’s Director of Innovation Chris Meiering, “Dog trainers and pet parents alike appreciate our Zuke’s Mini Naturals for their small size, healthy nutrition, and simple convenience. With our new Zuke’s Puppy Naturals and Zuke’s Tiny Naturals, we kept what people know and love about Zuke’s Mini Naturals’ wholesome treats while adding some special twists that make these new versions just right for new puppies and small breed pets.”
Zuke’s Puppy Naturals and Zuke’s Tiny Naturals will be available across the country starting spring 2016 at pet-supply chains, independent pet-product stores, natural-food retailers, and online.
Zuke’s® Launches New Low-Calorie Skinny Bakes™ Treats Line
Zuke’s®, a natural pet treat company leading the way in pet nutrition, has expanded its lineup of crunchy 10-calorie Skinny Bakes™ treats to include more low-calorie options with new 2, 5 and 20-calorie count varieties. The perfect reward for a healthy dog looking to stay lean or for those wanting to get fit, Skinny Bakes are made in the USA from natural, whole food ingredients that provide high-quality nutrition. The absence of wheat, corn and soy also makes this vegan and meat-free treat a good fit for dogs with common allergies. The obesity epidemic is not just affecting people, our pups’ waistlines and health are suffering as well. According to the Association for Pet Obesity and Prevention, more than half the dogs in the U.S. are overweight, and one out of five is obese. Similar to how obesity impacts humans, excess weight on pets can result in a host of health problems, from an increased risk of osteoarthritis,
joint problems, insulin resistance and type 2 diabetes, to high blood pressure, heart and respiratory disease, kidney disease, and some cancers. It can even decrease an animal’s life expectancy by up to 2.5 years.
“With dog weight management an increasing concern, we saw the need for a treat that would set the bar at an even lower calorie count, while keeping nutrition and taste high. Adding to our lineup of Skinny Bakes is the perfect platform for us to provide pet parents a treat that they can feel good about giving while keeping their dog healthy and active,” shared Zuke’s Director of Innovation Chris Meiering.
The complete lineup includes:
• Skinny Bakes 2’s: Featuring the goodness of yogurt, brown rice, pearled barley, and rice bran baked into every treat, Skinny Bakes 2’s provide a tiny calorie count that is ideal for toy breeds, training puppies, or larger dogs. Recipes include: yogurt & vanilla, yogurt & honey, and yogurt & maple syrup.
• Skinny Bakes 5’s: Made with scrumptious peanut butter, tasty fruit, rolled oats, pearled barley and rice bran, Skinny Bakes 5’s are the perfect size and low-calorie count to reward small and large dogs alike while keeping them happy and lean. Recipes include: peanut butter & blueberries, peanut butter & apples, and peanut butter & cranberry.
• Skinny Bakes 10’s (the original!): Featuring yummy fruits or vegetables combined with wholesome oatmeal, barley and rice bran, Skinny Bakes 10’s are the perfect treat for medium-sized dogs looking to stay lean or for pups with a little extra around the waistline. Recipes include: cherry & berry, peanut butter & banana, and pumpkin & sweet potato.
• Skinny Bakes 20’s: Made with coconut, antioxidant-rich power berries, brown rice, pearled barley, and rice bran, Skinny Bakes 20’s are larger treats designed for bigger dogs. Recipes include: coconut & açaí and berry, coconut & aronia and berry, and coconut & pomegranate.
Zuke’s recommends that pet parents give these treats to their four-legged friends when exploring outside or sharing quality time together. Each crunchy treat can easily break in half to provide twice as many rewards.Zuke’s new Skinny Bakes varieties are available across the country at pet-supply chains, independent pet-product stores, natural-food retailers, and online for an MSRP of $6.99.