JambuKD Announces Collection for Fall 2017
Designs with Kids in Mind
December 2016
New York, NY – JambuKD’s Fall 2017 uses the campaign “Nature’s Classroom” to drive the line filled with animal inspiration and eco-friendly materials. Not only do the details drawn from the beauty of nature make JambuKD unique, but technical features such as gender-specific lasts and removable/washable insoles make the brand truly stand out in the marketplace. Continuing to design with kids in mind, the brand is nominated for Footwear Plus’ Design in Excellence Award in the Children’s category, having won in 2014 and 2015.
This season’s line introduces new boys’ athletic styles to the collection. Using trending features such as knit materials and high-top silhouettes, JambuKD remains true to the brand by infusing inspiration from animals and nature. For girls, the Fall 2017 line is taking current trends such as ankle boots and ghillie lacing and putting durable JambuKD tech features on them so they can be worn from school time to dress time. The brand is also staying fresh by taking popular styles from past seasons and revamping them with new pops of color, prints, and unique textures.
JambuKD is proudly committed to making sustainable choices, such as using 100% recycled materials in packaging and partially recycled compressed rubber in outsoles. The brand is taking this commitment to conservation and love for animals to partner with likeminded organizations, such as the Piedmont Wildlife Center, the National Wildlife Federation, and the Columbus Zoo.
For more information please contact Julia Geldzahler
julia.geldzahler@vidagroup.com - 212-246-1900 ext. 238